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The annual "3.15 Consumer Rights Day" is in front of us. Who will board the CCTV "3·15 Party" has become a hot topic of discussion among the people. For home appliance companies, whether it will be "on the list", the General Administration of Quality Supervision, Inspection and Quarantine "announcement on the announcement of the quality supervision of the national supervision and inspection products in 2017" and the "National Household Grid and Aowei Cloud Network jointly released the "five major categories of household appliances consumption" The "pain point" report should be a "mirror" on both sides of the person and the person.
Recently, the General Administration of Quality Supervision, Inspection and Quarantine issued the "Announcement on the Announcement of the Quality Supervision of the National Supervision and Inspection Products in 2017". The results of the sampling of electronic and electrical products in 2017 are as follows: A total of 1625 batches of products produced by 32 kinds of 1601 enterprises were sampled throughout the year. It was 83.4%, an increase of 1.3 percentage points over 2016. Among them, the pass rate of the two kinds of products of notebook computer and soya-bean milk machine is 100%; refrigerator, LED control device, shredder, fixed general-purpose lamp, electric kettle, set-top box, range hood, electric blanket, general lighting The passing rate of 11 kinds of products of ballast fluorescent lamps, color TV sets and room air conditioners is higher than 90%; portable general-purpose lamps, kitchen machinery, skin and hair care appliances, electric ovens and baking utensils, rice cookers, Integrated circuit (IC) card reader, handheld information processing equipment, heat pump water heater (machine), vacuum cleaner (sweeping robot), LED lighting products, household electric washing machine, indoor heater, active speaker, water storage type The pass rate of 15 kinds of products of water heaters and mobile phones is between 80% and 90%; the pass rate of four kinds of products such as utensil disinfection cabinet, air purifier, water purifier and electromagnetic cooker is less than 80%.
China National Grid detailed combing the results of the product quality supervision and inspection conducted by the General Administration of Quality Supervision, Inspection and Quarantine in 2017 found that 80 batches of air purifier products produced by 74 enterprises, 23 batches of products produced by 22 enterprises were unqualified, and the pass rate of random inspection was 71.3. %. Among them, product structure, particulate clean air volume, noise, power connections and external cords have become the hardest hit areas for unqualified projects. In the sampling inspection in 2017, 109 batches of water purifier products produced by 107 companies, 38 batches of products produced by 38 companies were unqualified, and the pass rate of spot checks was only 65.5%. Among them, the unqualified items are mainly based on the whole machine health and safety (oxygen consumption, volatile phenol) and total water purification. In the sample inspection in 2017, 40 batches of water storage type electric water heaters produced by 40 companies have 7 batches of products with energy efficiency rating (24-hour inherent energy consumption coefficient). The project does not meet the standards. In the sampling inspection in 2017, 74 batches of household electric washing machines produced by 74 companies, 12 batches of products did not meet the requirements of the standard, mainly related to the protection against incoming live parts, input power and current, noise, unit power consumption Electricity, washing ratio, rinsing performance items.
Five categories of consumption pain points: bad reviews mainly come from excessive noiseChina National Grid and Aowei Cloud Network jointly released the "Top Ten Consumers' Consumption Pain Point" Report (hereinafter referred to as the "Report"). As for the color TV products, the TOP5 factors that consumers are most concerned about are audiovisual, product quality, content, Configuration and interaction, of which audio-visual factors accounted for 82.7%; and consumers are most dissatisfied with color TV products in terms of product quality, audio-visual, content, interaction and configuration, of which the quality of product quality is 2.1%. Regarding gas water heater products, the TOP5 factors most concerned by consumers are hot water speed, hot water temperature, machine sound, water output and appearance, among which hot water speed factor accounts for 82.7%; and consumers are most dissatisfied with gas water heater products. The factors are machine sound, hot water temperature, hot water speed, water output and living conditions, and the machine sound difference is 7.08%.
Regarding the electric water storage water heater, the TOP5 factors most concerned by consumers are heating speed, hot water quantity, heat preservation, appearance and operation mode, among which heating rate factor accounts for 49.8%; and consumers are most dissatisfied with electric water storage water heater products. The factors are heating rate, hot water quantity, heat preservation, operation mode and energy saving, wherein the differential rate of heating rate is 3.47%. Regarding air purifiers, the TOP5 factors most concerned by consumers are purification effect, noise, purchase motive, appearance and sensor, among which the purification effect factor accounts for 48.9%; and the most unsatisfactory factors for consumers on air purifier products are Noise, purification effect, appearance, display and air, among which the machine noise is 3.63%.
Regarding water purifiers, the TOP5 factors that consumers are most concerned about are purification effect, water output, volume, machine noise and water quality, of which the purification effect factor accounts for 70.7%; while consumers are most dissatisfied with the water purifier products. For the purification effect, water output, machine noise, wastewater and volume, the poor evaluation rate of the purification effect is 3.2%.
The "Report" analysis believes that in the context of China's consumption upgrade, consumers' pursuit of home appliance entertainment requires all-round enjoyment and is not satisfied with the basic aspects of the product. For the life appliances, consumers' attention is focused on the "quiet" dimension of the product, and a large number of bad reviews come from the noise of the machine. Under the premise of perfecting its own basic functions, it is an important issue faced by domestic appliance manufacturers to invest in mute technology.
Smart home appliances become the main quality inspection bureau and the Ministry of Industry and Information Technology in 2018On November 21, 2017, Deputy Minister of Industry and Information Luo Wen said at the 2017 China Industrial Quality Brand Building Forum that the Ministry of Industry and Information Technology will organize a number of common quality and technical issues, with smart appliances, wearable devices, industrial robots, high-end CNC machine tools, and domestic Focus on large aircraft, speed up the elimination of quality bottlenecks in key areas, and promote the manufacturing industry to move toward the middle and high end. At the end of February 2018, the General Administration of Quality Supervision, Inspection and Quarantine issued the "Key Points for Product Quality Supervision in 2018" (hereinafter referred to as "Points"), clearly indicating that consumer goods such as children's products, textiles and garments, furniture and home furnishings products, household appliances, etc., smart home, health As an important part of the “six key areasâ€, emerging consumer goods such as environmental protection hold the bottom line of quality and safety. In addition, the "points" also pointed out that "five special actions" should be carried out. Among them, launch new campaigns for new formats and new consumer quality monitoring services, targeting smart products such as smart air conditioners, smart refrigerators, smart color TVs, smart speakers, smart door locks, and strategic emerging products such as additive manufacturing and robots, taking risk monitoring and quality analysis. Measures such as standard piloting will accelerate the development and growth of new economic dynamism with quality improvement. The annual “3.15 Consumer Rights Day†is an important node for consumer rights protection and self-inspection. However, whether it is from the spot check of the General Administration of Quality Supervision, Inspection and Quarantine, the summary of the consumption pain points of China National Grid and Aowei Cloud, or the key points of the Qiaoye and the Ministry of Industry and Information Technology in 2018, the “quality†action of home appliances cannot be used for a moment. Relax. Effectively maintain product quality and safety, improve quality, help high-quality supply, and promote high-quality development, in order to better meet the needs of the people's better life.
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