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On April 16th, Xiaomi Ecological Chain Enterprise smartmi Zhimi Technology's first official offline experience store, Zhimi Life Electrical Appliances Hall, was officially completed in Beijing's Indigo Port Shopping Center. Zhimi Life Electrical Appliances Co., Ltd. will realize the same price online and offline, and at the same time, with the unique experience of physical stores, it will create a new experience-based consumption environment for consumers.
Zhimi Life Appliances Museum is a model for the future home environment. It shows smartmi's entire line of products for sale, allowing consumers to stay in it and interact deeply with each product. According to the product positioning of smartmi smart living appliances, the products are sold around the indoor environment, bathroom, outdoor and other fields to provide consumers with a full range of high quality living solutions.
According to smartmi, through the Zhimi Life Appliances Pavilion, users can interact with smartmi products to understand the unique design language of the product and resonate with the quality life attitude advocated by smartmi.
Different from traditional offline stores, Zhimi Life Appliances System systematically displays smartmi's extremely rich lineup of life appliances. These products cover the needs of different seasons, making the store extremely expandable and providing consumers with quality living appliances. Experience.
It is understood that the products sold in the store include Zhimi full DC inverter air conditioner, Zhimi smart toilet cover, Zhimi sterilization humidifier, Zhimi pure humidifier, Zhimi DC inverter floor fan, Zhimi car inverter, wisdom Meter light breath-proof masks, Zhimi multi-effect anti-mite car air conditioning filters, and the newly released Chimi fresh air system. At present, all of the above products have a certain amount of stock in the store. It is worth mentioning that the Zhimi Life Electrical Appliances Museum has adopted the same price model as Xiaomi.com and the platform. If the smartmi products have price concessions on these two online platforms, then the experience store will enjoy the same. Preferential policy.
According to the introduction of smartmi, smartmi has already conducted a half-year trial operation in the bank of the bank in the form of “flash shop†before the opening of the Zhimi Port Electric Appliance Store. As of March this year, the average monthly efficiency of the flash shop has reached 21,000 yuan. Through only 6 months of testing, smartmi's offline sales model has achieved significant results, which has laid a solid foundation for smartmi's subsequent deployment of offline stores nationwide.
Founded in April 2014, smartmi was originally known for its R&D and manufacturing of millet air purifiers. In the following 2016, smartmi completed the B round of financing, with a valuation of up to 1 billion US dollars, becoming a unicorn enterprise in the Xiaomi ecological chain. Smartmi is known for its outstanding industrial design capabilities. Since 2016, smartmi has won industrial design awards every year. Among them, Zhimi full DC inverter air conditioner won the Good Design Gold Award in 2017 and became the award-winning 60. The first Chinese product to receive a gold medal in the past year.
In 2018, while smartmi Zhimi continues to upgrade the product line, it will also focus on the expansion of product sales channels, including the accelerated layout of offline stores, and the pace of faster overseasization, focusing on quality home appliances, for more Many consumers create a high-quality lifestyle with a futuristic look.
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