It’s so difficult to carry the number to the net. Who is it?

As we all know, after the introduction of virtual operators, China's mobile operators have shown a trend of blooming, but for the moment, they are still dominated by mobile, China Unicom and telecommunications.

Nowadays, whether it is an elderly person aged 80-90 or a student who is still studying quietly in school, the mobile phone can be seen everywhere, and one of the most important functions of these mobile phones is communication, which means that each mobile phone Have their own number.

Number-constrained user

In the past, subject to the imperfections of the system, and the network has not been as developed as it is today, users can only passively become loyal "fans" after choosing a mobile operator. In fact, the three major operators have different tariffs due to their different marketing strategies.

After seeing the difference, the user will naturally compare it. In particular, many old users can only be weak when faced with these inexpensive packages. On the one hand, they want to change the package, but because they have already cooperated with the carrier. Signing a contract, it can't be changed before it expires; on the other hand, it is because the replacement of the operator will cause your own number to change, which brings a lot of trouble.

For most people, the replacement of the number means that their own network accounts, bank accounts, etc. have to be changed, so the cost is too great, so many people think of the port number transfer.

The emergence of the port number

The so-called "portable number transfer network", according to the "Mobile Phone User Number Carrying Test Management Regulations", also known as "number portability", refers to the mobile phone users who are contracted with the basic telecom operators and users within the scope of the local telephone network. A service with the same number.

As early as November 2010, the Ministry of Industry and Information Technology launched the “Portable Number Transfer” pilot. But until today, the port number transfer is still far away, and the deep-seated reasons are obviously not so simple.

Up to now, the three major operators have already released their 2017 transcripts. In 2017, the three major operators achieved a total revenue of nearly 1381.5 billion yuan, of which China Mobile's revenue reached 740 billion yuan, accounting for the total battalion. Received 53.6%. Obviously, huge profits have become one of the constraints of the port number transfer.

Invisible "cage" that restricts users

In the current situation that the 4G user market is gradually becoming saturated, the scale of 4G users of the three major operators continues to expand, and the results are gratifying. According to the data of the Ministry of Industry and Commerce, the number of 4G users at the end of 2016 was 770 million, and it increased to 987 million at the end of November 2017. The total number of China Mobile's 4G subscribers is almost twice that of Telecom and China Unicom.

As can be seen from the above data, China Mobile has firmly occupied the top spot among domestic operators. Of course, there are objective reasons for this, such as 4G network deployment earlier, user base is huge, signal coverage is wide, and operating expenses are high. But now these gaps are being gradually brought closer by the other two operators.

In order to catch up with mobile, China Unicom and Telecom have launched more preferential packages, which are intended to attract users to switch to their own arms. However, due to various restrictions on portability, most users are unable to get what they want.

One of the main means is to bind the user package, so that users can not change the preferential package within the contract, and can only upgrade their contract on the original package. And before and after the expiration of the user's package, the user will be promoted for a new round of sales, so that they can sign the contract for the next year, so that the contract can not be transferred to the network.

A variety of means only to limit customers "escape"

It is worth noting that among some operators, as long as they have participated in activities such as e-voucher exchange, recharge of telephone bills, and broadband processing, they cannot handle the transfer business.

In addition to this means, some mobile business staff will explain to users who need to transfer their numbers. Because the port number transfer service is still in the experimental stage, there will be a situation of network failure. This may affect the use of daily applications such as bank cards, WeChat, Alipay, etc., and the mobile phone number after the network transfer may not receive third-party SMS.

By this means, it is enough to scare off a large number of customers who want to handle this business. After all, operators are afraid of customer loss, both in subjective and objectively, the difficulty of creating a port number.

Why do you have to take the arm as a car?

The data shows that after the implementation of the port number transfer in the UK, the monthly contracted telephone tariff index decreased by 3%, and all mobile phone tariff indices, including prepaid services, fell by nearly 5%. After the US port number was transferred to the network, the operator T-Mobile The price of a business package was also lowered, with an adjustment rate of 33%.

Under the circumstance of these operators, more than 99% of consumers can only accept these arrangements. Even if you really want to transfer users to the network, the process is extremely complicated. Users who carry the number to the network will not only fill in the port number application in the same month, but also go to the business hall again to get the confirmation form in the next month. After that, the confirmation will be taken to the designated business hall of other operators to handle the port number transfer.

In any case, it is not wise for consumers to set up such obstacles and deprive them of their right to free choice. The "Information and Communication Industry Development Plan (2016-2020)" issued by the Ministry of Industry and Information Technology has clearly stated that "it is expected that by 2020, mobile phone users will fully implement number portability services nationwide." The general trend of the country is that it is undoubtedly too difficult to play with such a difficult consumer.

As the saying goes, it is not as good as blocking. It is not a tricky way to leave users on their own side, bringing a bad reputation. It is better to be a little more generous, open the network service, let users choose. It is the real avenue to attract users with better technology and services.

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