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In August 2016, Samsung released the Note7, a flagship machine that can be recorded in the annals of history. However, it is not because it changed the mobile phone business format, but because it will explode. This makes American Airlines, Delta Airlines and other multinational airlines The company completely banned Samsung mobile phones.
Samsung subsequently recalled this phone, but some users still keep this phone and still use it.
Now, some users who are still using Samsung Note 7 said on the reddit forum that the battery of Note 7 in their hands has swelled and is likely to explode.
Dominated by the fear of explosions at any time, I don’t know how these determined users persisted...If they were old-fashioned, they would have been taken to the beach to fry fish (just kidding, fish is illegal).
It may be that the influence of Note7 was too bad, or it may be due to other reasons. Recently, some media said that Samsung may cut the Note series, and it is said that this plan has been brewing for a year, and suppliers and partners have been notified.
It sounds a bit outrageous at first. After all, Samsung only has two flagship phones, the Note series and the S series. If you cut one, how can you support the product line? Isn't this abolition of martial arts?
But after thinking about it, Lao Dao felt that it was time to choose one of the two and cut it off.
At the earliest, the Samsung Note series pioneered large-screen mobile phones, leading the trend of large-screen mobile phones, and became the strongest flagship of Android. Even Apple had to launch a 5.5-inch iPhone 6 Plus to respond.
The size of the screen is not the biggest difference between the Note series and the S series. In fact, the Note series tends to be business-oriented and has a more square appearance to highlight its more formal features, while the S series focuses on innovative and fashionable appearances and is more entertaining.
In other words, you can understand Samsung's Note series as Huawei's Mate series, and S series as Huawei's P series. The two are the difference between business and fashion, but in terms of aesthetics, the S series may be more in line with the current aesthetic.
But in the past two years, under the trend of large screens and full screens, the difference between the Note series and the S series is getting smaller and smaller. It is difficult to see the obvious difference except for the screen size.
Let's first look at the similarities in configuration between Samsung S8 and Note8 launched last year.
Samsung Note8 and S8/S8+ both use full-view curved screen (18.5:9 aspect ratio), 10nm processor, 12 million pixel camera, support IP68 dustproof and waterproof, USB Type-C interface, wireless charging, equipped with Bixby and Dex Features.
In terms of differences, Note8 introduced a full screen that was praised on the S8. The screen size has reached 6.3 inches, which is only 0.1 inches larger than the S8+ screen. This difference is really insignificant.
The biggest difference between the two may be the S Pen. The standard S Pen of Note 8 reaches 4096 pressure sensitivity, supports IP68 dustproof and waterproof (underwater writing), not only supports floating translation, magnifying glass, smart selection, etc., but also new Added Bixby Vision, color drawing, dynamic message (can record the user's drawing process) and other functions.
This feature is not available in the S series, and from the experience given to users by the S Pen, users still buy it.
Another difference is the S8's 12-megapixel single camera and Note8's 12-megapixel dual camera, and the slight difference in battery capacity of 300mAh.
But in the case of not much difference, the price difference between the two mobile phones is not small, the sale price of S8 is 5688 yuan, while the sale price of Samsung Note8 is 6988 yuan.
This gap will cost an extra 1,300 yuan. It is no wonder that the Note8 was looked down upon by the industry when it was first launched. Especially in the Chinese market, two months after the release, only 60,000 units have been sold, which is indeed a bit ugly for such a large market.
However, another important reason why the Note series is not favored should be the sequelae of Note7. As mentioned at the beginning of the article, the explosion of Note7 left a deep impression on the world, so Samsung had to recall it worldwide. But in China, due to Samsung's poor PR handling, China's Samsung mobile phone market share has completely lost in the past two years.
According to data from the market research firm Straegy Analytics, as of the fourth quarter of 2017, Samsung’s smartphone market share in China has fallen to 0.8%. Five years ago, the company’s mobile phone market share in China still accounted for 20%. % As much.
From a global perspective, Samsung’s recall has not brought a huge blow to its products and brands, but it is fatal in China.
But on the other hand, where is the future mobile phone incremental market? Compared with the global market where sales are stable, Samsung, which accounts for such a low share, obviously has more potential in the Chinese market. It is impossible for Samsung to turn a blind eye to China's annual sales of 400 million mobile phones.
It can be said that as long as the side effects of Note7 are not eliminated in one day, the potential of the Chinese market cannot be released. Even if the subsequent products have better performance, lower price, and more pleasing appearance, they are destined to be useless.
What's more, at the end of 2017, some users found that the Samsung Note 8 could not be charged or turned on. This situation has undoubtedly deepened users' suspicion of the Note series.
Therefore, in the view of the veteran, if Samsung wants to simplify the product line, remove the bad influence caused by the Note7 before, and get more sales, it is a wise choice to cut the Note series.
It’s okay not to cut off the Note series, after all, the Note series is still taking on the important task of blocking the iPhone in the second half of the year.
But Samsung has to work hard to make a real difference between the Note series and other products. Otherwise, why would users spend more than 1,000 more to buy a phone with similar brand and functions?
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