Texas Instruments Jiang Han: Industrial Automation creates huge opportunities

From sensors to PLCs, from advanced robots to machine vision, the wave of industrial automation is sweeping the way, inspiring changes from the inside out. Texas Instruments (TI) China Semiconductor Sales and Applications General Manager of China's mass market, Jiang Han believes that the driving factors of industrial automation are market, manufacturing and technology. In the market, customer requirements are increasingly customized, shorter delivery deadlines, meeting global needs, etc., while manufacturing emphasizes flexibility and productivity, real-time and preventive maintenance, and system compatibility. Continuous innovation in various technologies such as embedded processors, wireless connectivity chips, sensors, and analog ICs has also allowed industrial automation to “run”.

Structural and technological changes

Industrial automation on the road will create huge opportunities. Take China as an example. In 2020, the scale of industrial Internet of Things will exceed 450 billion yuan.

In this wave of waves, it is necessary to focus on the iteration of industrial automation. Jiang Han pointed out that industrial automation will be driven by the Internet of Things under the industrial Internet stage, moving towards real-time and safety of industry 4.0. Industry 4.0 will connect the machines and interconnect with everything through IoT technology.

Whether it is "Made in China 2025", "German Industry 4.0", "American Industrial Internet" can be said to be the essential connotation of Industry 4.0. Correspondingly, under the command of Industry 4.0, technology and architectural changes have also been created. “At the architectural level, industrial automation is moving from an initial five-layer pyramid architecture to an automation architecture based on IoT, enabling plant equipment to communicate, receive/understand and make real-time decisions.” and.

The upgrade of the architecture obviously requires a "match" of the technology. Jiang Han said: "This requires more data, more sensors, more localized intelligent processing, more wired and wireless communication to meet real-time requirements. Different equipment interconnections should consider standardization and compatibility requirements. At the same time, we need a scalable, versatile product portfolio and customized solutions that are constantly improving in terms of plug and play, low power consumption and small size."

Sensing, computing, communication, and power consumption are important considerations for industrial automation, and the logic behind this is still a set of innovative technologies and solutions that complement each other.

Industrial Month Opens Landing Tour

However, the application fields of industry are complicated and complicated. To make industrial automation become "reality" in many applications, it is not only the construction of products and solutions, but also the construction of "channels" for both parties.

TI’s recent Industrial Month event has become a “landing” trip. On the industrial month that just came to an end on May 30 this year, TI highlighted 14 applications in sub-application areas, including more than 200 solutions, 8 online trainings, 8 major E2E answer sheets, and 2 field lines. Next seminar, and invited nearly 30 experts to sit and communicate with customers in all aspects.

“TI divides the industrial market into 14 sub-application areas, including automation control, motors, building automation, smart grid, aerospace, medical and healthcare, and provides a large number of targeted reference designs for these subdivision applications. TI hopes Through the Industry Month event, we will share the most advanced semiconductor technology and application solutions with the industry to strengthen communication and help customers meet the challenges of industrial automation.” Jiang Han stressed.

Compared with previous years, the biggest feature of TI Industrial Month this year is that TI has built a more powerful online communication platform using Internet technology, regardless of geographical location, regardless of size, allowing more people to participate and learn about TI for industrial automation. Comprehensive solution. Jiang Han said that TI hopes to build Industrial Month into an IP of TI, so that customers will need TI to think of industrial automation solutions.

At the Industry Month site, a customer in the field of factory automation told reporters that through TI's case sharing, not only did TI learn about many innovations in Gigabit Ethernet, millimeter wave radar, real-time Wi-Fi and other products, but also its reference. The design is very attractive in terms of improving efficiency and reducing power consumption. The next step is to consider the introduction of TI's reference design in the production line.

Three dimensions of strength

The Industrial Month is supported by strong strength. Jiang Han believes that this mainly comes from three dimensions.

First, in the market dimension, TI offers reference designs for 14 industrial applications. The demand for these sub-industrial applications is diversified and differentiated, and TI has a corresponding reference design to help customers continue to improve their automation.

Second, in the product dimension, TI offers a rich portfolio of analog and embedded processing products. TI's ability to cover all industrial applications is in its portfolio of more than 100,000 products, from MCUs, wireless chips, sensors to analog ICs such as power management, data conversion, amplifiers, interface ICs, etc. select. Jiang Han emphasized that a rich product portfolio is one of TI's core competencies.

It is a large and systematic project to develop, produce, sell and service hundreds of thousands of semiconductor products, and TI has accumulated a lot of experience. “Taking the construction of smart factories as an example, TI's sensor products and technologies cover temperature, humidity, pressure, chemistry, location, biosensing, etc.” Jiang Han said. At the same time, TI has a global production layout and strict qualifications to ensure reliable product performance and capacity supply.

Third, the service dimension, TI has created a diversified customer support and service system. TI has built a complete marketing service system through various means.

Jiang Han said that customers and the market are changing at the right time, especially young engineers. The Internet has become an important way to obtain information and knowledge. Therefore, TI is also building TI.com into a window not only for product display but also more. It is a powerful and rich technology sharing and service platform. At TI.COM, we have over 3,000 reference designs for different applications. From the cost of the schematic, PCB version, component selection and even the entire reference design, engineers can get it for free through the website. In terms of training, TI.com offers a variety of online and on-site training, from theoretical foundations to hands-on labs, including 1000+ online training courses, webinars and offline seminars. In addition, TI's technology forum "E2E Community" has become a very effective online service platform, including technical forums, blog technical articles, document downloads, training and technical questions, and basically can be done as long as engineers ask questions. There must be experts to answer within 24 hours.

Still optimistic about the industry in the future

TI's “full ecological” deployment in the industrial sector stems from TI's deep accumulation.

As a leading IC manufacturer, TI has consistently ranked first in the world's top 10 analog IC manufacturers with absolute advantage. Taking 2017 as an example, according to the IC Insights report, TI continues to lead the analog IC market with $9.9 billion in sales and 18% market share.

More notably, even with such a high market share, TI's growth is still strong. After maintaining double-digit annual growth in 2017, in the first quarter of 2018, TI's revenue increased again by 11% year-on-year, and net profit increased by 37% year-on-year.

For the reason for the rapid growth in performance, TI Chairman, President and CEO Rich Templeton mentioned in the interpretation of the first quarter earnings report: "TI's products still maintain strong demand in the industrial and automotive markets." In fact, from the official According to published data, industry has become a booster for TI's current and future performance. Currently, 54% of TI's revenue comes from the industrial and automotive markets.

Jiang Han said: "Industrial is a market that TI values ​​very much, and its current growth is also very fast. Especially in the Chinese industrial market, more and more customers are focusing on improving the level of intelligence and automation, which also makes us firmly believe in the market of Chinese industry. With broad prospects, TI will continue to introduce new products and solutions to accommodate the industry's smarter, more connected and more efficient upgrades."

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