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The Brussels Spring Summit in Brussels, which closed on March 9th, passed an agreement to completely end the "incandescent era" and promote the use of energy-saving light bulbs. This is both an opportunity and a challenge for Xiamen, an important energy-saving lamp industry base.
According to the latest statistics from Xiamen Inspection and Quarantine Bureau, the export volume of energy-saving lamps at Xiamen Port exceeded 300 million for the first time in 2006, reaching a record 333 million, an increase of 83.1%. The export value reached 350 million US dollars, accounting for more than 10% of the international market. In the first two months of this year, the export of energy-saving lamps reached 55.23 million, an increase of 85.4% over the same period of last year. The average export price was higher than the average level of similar products in the country by more than 50%, showing a strong growth momentum.
In the many Xiamen energy-saving lamps companies visited by reporters, we have seen the fact that almost every factory is working overtime, and some enterprises have been placed in the second half of August. It is estimated that in the past month, the average production time per company has reached 12 hours per day. Also. Xiamen's large and small energy-saving lamps companies are preparing to expand production scale.
The market outlook is great!
Although Xiamen's energy-saving lamp companies suffered a lot of problems last year: rising raw material prices, anti-dumping, EU ROHS directives, and weak domestic sales. But we still see the bright future of the Xiamen energy-saving lamp industry. The healthy and rapid development of many excellent energy-saving lamps in Xiamen is one of the key factors that we can believe that the photovoltaic energy-saving industry will be better in the future. Such a large number of outstanding enterprises such as Lisheng Electric Light Source, Tongshida Lighting, Rieter Lighting, Donglin Electronics, Hailai Lighting, Sanxin Electronics, Taiwan Meijielong, etc. have continuously passed product innovation and technology in recent years. The upgrade and scale development have led to the overall improvement of Xiamen's electric light source industry's research and development capabilities and production capacity.
In the European market, Lisheng Electric Light Source (Xiamen) has a market share of more than 20%. As the only company in the country to receive the EU anti-dumping zero-tax rate, the company relies on Xiamen's national-level photovoltaic industry base to expand its production and processing base on a large scale. It is continuing to expand sales in the European market through scale expansion and equipment upgrade.
Topstar was a year of harvest in 2006. First, the North American market sales growth, followed by the Cuban order, making the company's energy-saving lamp exports exceeded 100 million last year, ranking among the world's largest energy-saving lamp manufacturers. With the completion of this year's new production base, the company's production capacity will take a new height.
In 2006, Rieter Lighting actively expanded its domestic market, and it was considered to be ahead of many export-oriented Xiamen energy-saving lamps. According to Chen B, the manager of the domestic marketing department, “We rely on the original enterprise R&D and production capacity, and face the domestic market and carry out a large-scale construction network, which is determined by the strategy of our enterprise development.†It is understood that At the end of March, Rieter's investment in Fujian, Liaoning, Anhui and other regions was remarkable.
Donglin Electronics, which had encountered EU anti-dumping, also adjusted its strategic layout in a timely manner. Although Donglin Electronics has made a name for itself in responding to the “anti-dumping caseâ€, Donglin has also shifted its focus from Europe to the rest of the world and diversified its market. In the Indonesian market, Donglin occupies a major market share; in the domestic large-scale supermarket sales, Donglin is also in the forefront of peers.
As a newly established Sanxin Electronics, what impressed the reporters was the youth of their corporate team and the advanced ideas. According to the general manager Mao Wenzheng, Sanxin will unswervingly follow the road of independent branding. Facing the dispute of the domestic market, the “Seven Heroes of the Warring Statesâ€, any energy-saving lamp enterprise has the opportunity to effectively and quickly market and brand operations. Take the lead in occupying the commanding heights and gain an advantage.
From the government authorities in Xiamen to the scholars of industrial research, from the bosses of various companies to the regional distributors across the country, they all form a consensus: this year's energy-saving lamp market prospects will be even broader.
Expert opinion
Jia Qiang, Chairman of Xiamen Donglin Electronics Co., Ltd.: The sales of energy-saving lamps are closely related to the global climate. Five years ago, Brazil was arid, many hydropower stations did not generate electricity, and electricity was in a hurry. The Brazilian government encouraged the promotion of energy-saving lamps, and many companies airlifted energy-saving lamps to Brazil. The EU's ban on incandescent lamps is estimated to be related to warm winters. Due to global warming, the EU is paying more and more attention to energy conservation and environmental protection. The EU is not the first region to block incandescent lamps, and Australia is at the forefront. I believe that in the near future, the United States will also legislate to promote energy-saving lamps.
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