Apple, Google, Amazon, etc. working together to develop video encoding technology will shrink by one third

In recent reports, major tech companies like Apple, Google, and Amazon are working on the next generation of video encoding technology called AV1. If this development proves successful, it could reduce video file sizes by up to 35%, making streaming faster and more efficient. Importantly, this new format is expected to be free from licensing fees, offering a cost-effective solution for both content providers and users. As society continues to shift into a video-driven era, the demand for high-quality video content has skyrocketed, putting immense pressure on network bandwidth and data usage. To address this challenge, leading tech firms have joined forces in the Open Media Alliance (OMA), with Apple recently becoming a founding member. This move signals a strong collaboration between Apple, Google, Amazon, Cisco, IBM, Intel, Microsoft, ARM, Netflix, and NVIDIA in developing a more efficient video compression standard. The AV1 codec is designed to significantly reduce video file sizes compared to existing formats like H.265 and VP9, potentially cutting them down by 25% to 35%. This improvement will not only benefit streaming services but also enhance the user experience on mobile devices, allowing for smoother playback even on lower-end smartphones. With over a billion active Apple devices worldwide, the company’s adoption of AV1 could have a major impact on how online video is delivered globally. Previously, Apple had relied heavily on H.264 and H.265 encoding, but its recent involvement in AV1 suggests a strategic shift toward open-source and royalty-free technologies. This change may also help Apple close the gap in high-resolution video support. While competitors like Sony have already introduced 8K TVs and many platforms now offer 4K content, Apple was slow to adopt 4K through its set-top boxes. However, with growing investments in original content and a push to compete with services like Netflix, adopting AV1 could help Apple streamline its video delivery and reduce bandwidth costs. Apple has been actively expanding its presence in the film and television industry, hiring top talent from Hollywood and the U.S. TV sector. Many believe that with its increasing library of original content, Apple is preparing to launch its own subscription-based video service. The implementation of AV1 would make this transition more feasible by improving efficiency and reducing infrastructure costs. Currently, Apple still relies on a model where users purchase or rent individual movies and TV episodes through its digital store. This approach feels outdated compared to the rising popularity of monthly streaming subscriptions. By embracing AV1, Apple could align itself more closely with modern viewing habits and improve the overall user experience.

Stage Speaker

Dsp Speaker,New Professional Speaker,Performance Speaker With Dsp,Active Speaker For Outdoor

NINGBO RFUN AUDIO TECHNOLOGY CO.,LTD , https://www.mosensound.com