Henan scraping LED TV popular storm LED will be pulled down the high price altar

At the beginning of this year, I was still talking about the problem of LCD LCD replacing traditional CRT TV. That is, in just 10 months, even LCD TVs have been upgraded again and entered the new LED era. No one ever doubts the vitality of LCD TVs.

Last weekend, Hisense, TCL, and Skyworth launched the popularization of LED LCD TVs in Henan. A 40-inch LED color TV went straight down by 5,000 yuan.

Color TV price war

Promote LCD into the LED era

Taking the Olympic Games last year as the starting point, LCD TVs entered a period of full price war.

By the "Eleventh" this year, the profit margin of LCD TVs has been squeezed out. The price of 19 inches is limited to about 1,000 yuan, the 32-inch LCD is sold to more than 2,000 yuan, the 37-inch price is sold to more than 3,000 yuan, and the 40-inch price is sold to more than 4,000 yuan.

"It must be transformed! To redefine the LCD price with new selling points. Almost all color TV manufacturers are aware of this problem. Therefore, LED LCDs based on LED backlight display are on the historical stage.

"We have more familiar LCD TVs using CCFL light source. This kind of light source contains heavy metals such as mercury, which is not environmentally friendly. LED backlights can not only make LCD TVs have better color and brightness, but also save energy and protect the environment and last longer. Can achieve ultra-thin design. So after entering the second half of this year, LED has become a star product pursued by many color TV manufacturers." Last weekend, Hisense TV launched a storm of LED popularization in Zhengzhou, talking about the background of LED production, Li Zhenxiao, head of the company's Henan market If so.

The China Electronics Chamber of Commerce Consumer Electronics Survey Office recently released a report saying that in 2009, the domestic consumption of LED TVs in the domestic market was close to 1 million units, which is only 5% of the total consumption of flat-panel TVs in the whole year. On the one hand, it shows that LED is still in the market cultivation period, on the other hand, it also shows that the market potential of LED is huge.

"At present, the price of LED TV is too high, which will take time to popularize the LED Market. However, with the large number of LEDs on the market, the decline in product prices will be an inevitable trend. It is worth mentioning that although the price of LED LCD is very expensive, According to recent sales data, sales of high-end LED color TVs are on the rise.” Zhang Feng, general manager of Henan Gome, said.

It is understood that there are authoritative data showing that 25% of consumers who plan to buy flat-panel TVs in big cities tend to buy LED TVs. LED TV has a large market growth space, and it is optimistic that domestic LED TV sales will increase by 4 times next year, reaching 4 million units.

Collectively launched LED promotion charge

Last weekend, Hisense launched the LED popularization storm with the 40th anniversary of the group. It launched a limited-buy campaign on the designated models of blue-media LED LCD TVs and other high-end flat-panel TV products nationwide.

Li Zhenxiao said, "In September this year, 19-inch to 55-inch 10 size specifications of the 'Sword' series of blue media LED LCD TV new products were launched in batches, quickly filling the diversified needs of consumers. In the just held '2009 On the China LED TV Industry Development Forum, Hisense Blue Media LED LCD TV, as the flagship product in the field of LED LCD TVs, won three awards including “Outstanding Contribution Award for LED TV Products”.

TCL is currently in the process of popularizing Internet TV, and the promotional offer of “full 1000 minus 200” is beyond imagination. “TCL Internet TV has become the most popular product among the major TVs in the market due to its fast update, leading functions and complete models. Especially the young people in the family. Especially the introduction of LED to Internet TV, Improve the high-end competitiveness of the TV." TCL Zhengzhou sales company Cheng Xiangyu introduced.

It is understood that Skyworth Cool Open LED is the latest product of Skyworth Group and belongs to the latest upgraded version of its cool open family products. In terms of function, Skyworth continues to provide cool multimedia entertainment functions as basic additional application functions for consumers, and realizes functions such as watching songs at home, watching movies on the Internet, learning English easily, listening to music shows and other functions.

At the same time, the IPS hard-screen LED used by Skyworth compares with ordinary LED products, and has certain advantages in terms of color, image quality, response speed, viewing angle, energy saving and environmental protection. It is also an ultra-thin LED multimedia entertainment TV with a minimum thickness of only 2.2 cm.

LED will be pulled down "high price altar"

For domestic color TV companies to compete in the LED market, the industry has generally made an optimistic forecast for the market.

According to the introduction of home appliance manufacturers, when the domestic LED market was basically monopolized by foreign brands, the high price was a major obstacle to its rapid development. With the centralized listing of domestic LEDs, this situation will definitely improve.

"It is worth mentioning that the domestic color TV LED TV is also quite competitive in function. Hisense Blue Media LED and TCL Internet TV LED LCD TV can realize the Internet function. Skyworth's new LED TV is in the traditional LCD TV. The most popular point of the cool open K song function is reserved. Changhong music teaching LED is integrated into the network teaching function." Zhang Feng said.

In fact, from the current market situation, domestic LEDs not only have unique advantages in function, but also are “diving” in price. The LED popularity storm that emerged from the market last week is evident.

During the event, Hisense's latest "Sword" series of 40-inch blue media LED LCD TV sold only 7999 yuan, down 5,000 yuan compared with the original price; at the same time, Hisense "sword" series 46-inch blue media LED LCD TV also let 5,000 yuan, limited The purchase price is only 9999 yuan; other models also have large discounts.

In addition to Hisense, TCL and Skyworth have launched a "diving" big promotion. "Now it is the peak season of color TV, coupled with the decoration boom brought by the property market and wedding, so that our recent color TV promotion effect is very obvious. Not only LED, the high-end products of traditional LCD are also sold very well." Cheng Xiangyu said.

According to industry rules, when the price of new products falls to 1.5 times the price of the main selling model of the market, the sales scale will be rapidly formed. When it is reduced to 1.2 times, the substitution effect will begin to occur. "With the continuous decline in LED prices, I believe that a new round of renewal will soon appear." Zhang Feng analysis.

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