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According to the latest IMS research report, global LED market revenue increased from $6.1 billion in 2009 to $10 billion in 2010. In the rankings, Nichia has won the first place in the throne. The second and third places are from South Korea, Seoul Semiconductor and Samsung LED. However, IMS pointed out that in 2011, Nichia's dominance will face challenges. Benefiting from the strong demand growth of 2011Q2 LED TVs, Samsung LED will likely hit the top spot in the global LED market.
In the face of the increasingly competitive LED market, Nichia is actively responding. Fudai Tuo, general manager of Shanghai Nichia Electronic Chemical Co., Ltd. told Gaogong LED reporter: "The Nichia Group will increase its chip production capacity to 5 billion/month by the end of 2012, and enhance its cost competitiveness by increasing production capacity. At the same time, establish a system that covers high, medium and low end customers."
Nichia won the "2010 LED Illumination China Selection Campaign" Most Respected Enterprise Award
The picture shows the representative of Nichia giving a speech on the stage.
25% of sales in Nichia's lighting sector in China
More than 75% of LED application product processing and manufacturing is carried out in China, and China will become the center of the world's future semiconductor lighting field. In the field of lighting in 2010, Nichia's sales in the Chinese market accounted for about 25% of the company's sales. "In the future, this proportion will increase further. If it cannot be increased, Nichia's lighting industry will lose its future." Fudai Tuowei does not hide its ambitions for the Chinese market. "Japan will regard China's semiconductor lighting market as the most important." One of the topics is to actively strengthen the sales and manufacturing system to provide better service to Chinese customers."
Nichia will set up a new factory in China in 2012
Nichia pays great attention to the Chinese market. Noboru Tazaki, executive vice president and chief operating officer of Nichia Corporation of Japan, said in 2009 that in order to find a new source of income, Nichia is preparing to cut into the low-end market, and Announced that it will open a new factory in China.
In 2010, at an industry discussion meeting, Kazuhisa Miyata, MD, Ph.D., LED Engineering, Nichia Chemical Industry Co., Ltd., gave a report titled "Development of LEDs in the Field of Lighting", revealing that Nichia plans to expand its business in China and strengthen its presence in China. Sales and technical support, targeting the Chinese market for the next 10 years.
Fudai Tuo told reporters: "In the past, many parts suppliers chose to locate only the high-end customer market when the competition in the middle and low-end markets was fierce, but they lost the entire market." Nichia has established sales in Shanghai and Beijing. The branch office actively engages with customers to help lighting companies drive the company's lighting solutions. It is planned to establish LED factories and R&D centers in Shanghai Songjiang in the second half of 2012. "But only by the strength of Japan and Asia alone is not enough to deal with the entire market, we will organically unite with Japan, Taiwan, Hong Kong and other partners to give full play to our inherent advantages to cope with." Fu Dai Tuo said.
Actively respond to the "Chinese characteristics" LED market
China's LED market is developing very rapidly, but the Chinese market and the global market are very different. They are manifested in two aspects: the first is the government's intervention and the second is the large number of traditional lighting companies.
In response to the government bidding project, Nichia established a branch office in Beijing in October 2010 and recruited Chinese as the director to strengthen the relationship with the government and the implementation of various activities and improve the sales system.
The enterprises in the traditional lighting field are very scattered, and there are no large enterprises that occupy dozens of percentages of the market. This is the characteristic of the traditional lighting industry in China. There are many traditional lighting companies, including more than 10,000 small and medium-sized enterprises. “We can't deal with all lighting companies at once. We provide our excellent products and good after-sales service through focusing on more than a dozen companies. , to gradually expand our sales channels." Fu Dai Tuo said.
In the Chinese market, the replacement of traditional high-pressure sodium lamps by LED street lamps has been greatly challenged. The “Ten Cities and Ten Thousand Cities†project has not achieved the expected results. In 2010, many LED companies turned to indoor lighting. Nichia predicts that outdoor lighting (street lights, tunnel lights) will gradually slow down in 2011, and it is estimated that new roads will become the center of demand, (the market demand for replacing sodium lamps will slow down); on the other hand, indoor lights such as downlights With MR16, PAR lamps, LED bulbs, etc. as the center, market demand will be greatly improved. (Replacement of fluorescent lamps, due to safety specifications, power saving effects, cost and other issues have not been resolved, it is expected that its development speed will slow down.) Fu Dai Tuo told reporters: "Nichia has 0.06W, 0.1W in lighting, 0.3W, 0.5W, 1W, 3W, COB and other products are fully prepared for the indoor lighting market in terms of luminous efficiency, color rendering, and life. We will promote through publicity, exhibitions, and new products. Will wait for various sales activities, and strive to improve the sales performance of indoor and outdoor lighting products."
Editor in charge: Cai Zhenwen
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