Home appliances "manufacturing" and "intelligent"

40 years ago, China did not have a real sense of the home appliance market; 30 years ago, the home appliance market has gradually taken shape, and the shortage of consumer goods makes home appliances become a luxury; 20 years ago, home appliance products did not change with 10 years ago Too large, however, consumers began to demand service, after-sales and other aspects, that is, users began to pursue shopping experience; 10 years ago, the large-scale manufacturing model to promote further decline in product prices, to a certain extent, to bring consumers Affordable; now, in the wave of intelligence, the Internet, China's home appliance market ushered in a wave of transformation reform.

Looking at the Chinese home appliance market for 40 years, it is not difficult to find that in the early market competition, the price is a very easy point to do "articles", so many companies successfully use the price war to gain a firm foothold and occupy a large part The market share has become the pride of Chinese manufacturing. For example, a well-known microwave oven company in China, in which he held high the "price butcher" weapon, in the category of microwave ovens to dry up foreign opponents, and sometimes became the industry's story.

"Price war" will be an ancient one. In the era of new media and big data, the price war can no longer be the "master key" for solving problems. It even contradicts consumer demand and market environment, blindly exaggerates "price wars," management issues, profitability issues, and cost issues. Various problems are gradually exposed. Taking this microwave oven company as an example, the company's factory employees in Zhongshan, Guangdong, recently had a labor-management conflict with the management of the company, which was caused by the company's dissatisfaction with controlling costs and reducing employee benefits.

Therefore, home appliance companies should clearly understand that when consumers' income levels are generally low, prices will become the first consideration for them to purchase products; on the contrary, when the general increase in consumer income levels, experience, use experience The decisive role played will be greater and greater.

Undoubtedly, today's consumer income has risen sharply. Consumers' preferences for products have also undergone corresponding changes. From the comparison of prices to the beginning of comparison of brand influence, product functions, process design, and scientific and technological content, it is stated that consumption is determined. The key to buying or not is no longer a simple price.

Of course, consumers are also very happy to see that Chinese home appliance companies represented by Changhong, Haier, and TCL have already begun to change their thinking and actively cater to the needs of the market. They have invested more power to listen to consumers. Opinions, research and development of new products and new functions that meet the needs of users, this is the latest round of "games" between consumers and companies in the Chinese home appliance market. This game allows both sides to benefit, and only dares not to "approach". Is the loser.

China should be transformed into "China's intellectual creation" and Chinese people should be proud. This is indeed the case. Looking back at the 30 years of reform and opening up, “Made in China” has played a crucial role in the economic development of China as a whole and in the world. It has not only solved the problem of the employment of a large number of surplus labor in China, but also to a certain extent. It has supported the rapid growth of the Chinese economy and created the world-recognized "Chinese miracle."

However, with the advent of the new century, great changes have taken place in both the market environment and the competition model. China's manufacturing industry has begun to face a variety of new problems. Among them, the most prominent is the cost of "Made in China". "The cost of labor has been increasing, at least 10% each year." Some enterprise representatives said.

In fact, the increase in the cost of labor is a huge challenge faced by domestic processing and manufacturing industries in recent years. Regardless of the benefits of the enterprise, it is necessary to ensure that the treatment of employees is significantly improved each year, otherwise it may face labor shortage. For example, a series of accidents occurred recently among employees of an electronic component company, an air-conditioning giant's company was smashed out of sweatshops, and the recent laborious contradiction between a household electrical appliance company, which has been pursuing a low-price strategy, is a clear example.

In fact, similar incidents are not confined to the above-mentioned large enterprises. Recently, employees in many places and factories have gone on strike. What does this mean? The pressures of survival for companies and workers have reached the limit, the company’s wage-paying companies have died, and unpaid workers have died. Do not go on.

In the face of increasing labor costs, it is time for Chinese manufacturing companies to make a transition. In this regard, some experts pointed out that whether it is for Chinese companies currently in deep trouble, or for the long-term sustainable development of China’s economy, only the transformation from “Made in China” to “China's Zhi Zhi” can be achieved. The only way out.

To achieve this, it is ultimately necessary for companies to complete their own innovations. For today's consumers, they no longer pay attention to the low price of the product, but they are more and more concerned about the value of the product. This requires companies to complete through technological innovation and product upgrades. Without innovation and innovation, transformation is nothing more than empty talk.