Smart home landing is difficult, where is the east wind?

The concept of smart home has been fierce in recent years. However, the market is cold. Many factors such as high price, low-energy products, chaotic market structure, and unrestricted standards have made it difficult for smart homes to land. Save the distance. So, what is the real smart home? What kind of status is the market now? Where is the way out for smart homes?

Who ordered a fire for smart home?

The so-called home intelligence, the purpose is to make consumers more convenient and comfortable to use, the product is more secure and reliable.

Smart home is not really a new thing. Ten years ago, the group of people engaged in real estate and decoration was very optimistic about this thing, but at that time they hoped to realize it through a large and complete system, which cost more and experience poorly. Therefore, it can only be reduced to the playthings of the richest people, and can not enter the life of ordinary people.

In recent years, with the rapid development of technology, home appliance manufacturers have found that using the Internet tool can make the experience of a single product better, and can also help the industry to reshuffle, and the first mover has the opportunity to gain more benefits. Internet companies are also eager to try to turn their home appliances into their own home entrances, and compete for more voices in the hardware market to maintain their soft and hard dominance. Of course, the popularity of WiFi, the advancement of smart TV and other products have done a lot of homework for the education market. It can be said that now is a more appropriate time, so smart home fire.

Smart home landing is difficult, where is the east wind?

Why do everyone like to play APP control?

The concept of speculation is so hot, then, what is the real smart home?

As mentioned above, the purpose of smart home is to make consumers have a better experience and better enter smart family life. Networking and APP control are just a means, not an end.

From the evolution of traditional home appliances, the addition of a mobile phone remote APP function is not equal to smart home appliances. The real concept of smart home is to let another home appliance work through the sensor. For example, when the ambient sensor detects that the current temperature is too high and the humidity is too high, it will automatically cut off the power of the smart socket to prevent the hidden situation. This is intelligent linkage, not through The mobile phone cuts off the power remotely. If human control is still needed, the danger may already be a big disaster.

Throughout the industry, the current manufacturers mainly cut into the home appliances, add a chip, make it networkable, can be controlled by APP, it is called smart home. Collecting, analyzing data, and more complex interactive functions is still in the envisioning phase. In fact, such smart home products simply cannot be called "smart." For the simplest example, mobile phone control is really convenient. However, if you go to the toilet, do you still have to take out your mobile phone to order the flush? It’s not wise to advertise the smart home with networked control. Maybe the mobile phone can’t help but scream, how tired are we to make it!

The direction of future control?

Future smart homes will move from simple APP control to voice control and automation.

Voice control is very convenient, compared with mobile phones, the watch can always be with you, you can hear it when you call it, the prospects can be expected.

Of course, the coolest is automation. Many home appliances are connected to each other in your preset "if...do...." scene. For example, when you go to the bathroom in the middle of the night, the sensor senses that you get up and automatically turns on the lights in the hallway. After you finish, the toilet automatically flushes and the lights go out automatically. Or when the air environment inside the home is not ideal, the air conditioner and air purifier can also automatically start the adjustment. It can be said that in the automation scene, the smart home is truly connected and has the ability to judge. Of course, there will be a variety of sensor devices such as human sensors, air detectors, and smoke detectors that exist as input devices to provide a basis for home appliance decision-making.

Market Status: Squandering Eyes

With the enthusiasm of global smart home development, the huge market of smart homes has attracted more and more businesses to enter, and the manufacturers from the Internet companies, home appliances, to smart home manufacturers, resulting in the market The scenery of the flowers blooms.

In 2014, Google acquired NEST LABS for a price of 3.2 billion US dollars; Apple launched the smart home platform Homekit; Samsung exhibited the "Smart Home" software control platform at the CES venue; LG launched the HomeChat smart home system that can chat with home appliances; Baidu high-profile shares in the smart home business Haishu Technology; Alibaba and the United States announced strategic cooperation and so on.

In addition to high-profile “entering” or accelerating development of large-scale enterprises, 360, Xunlei, Xiaomi, Haier, Gree and other well-known smart home “outside” companies have also slammed the “horn” into the smart home market. Different development strategies have become an important force in the smart home industry. Together with foreign well-known and original smart home enterprises such as Honeywell, Marvel, PHILIPS and Withings, they are also ambitious and ready to go. The entire smart home industry is more “stunned and glamorous”.

The continuous rise of all kinds of smart home enterprises has promoted the diversified development of the smart home industry and brought more choices to customers. However, due to the current scale of the smart home industry, the development strength of each company is uneven. Most enterprises lack good support for agent customers. Once the after-sales service of smart home enterprises cannot keep up, the development of future business will be generated. Negative impact, according to 2012 statistics, the loss rate of smart home agents is as high as 56%.

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