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Following the sales of millions of products such as mobile phones, charging treasures, and wristbands, Xiaomi announced the good news that its other products exceeded 10 million sales.
On the morning of August 2nd, Xiaomi Box together with BesTV in Beijing organized the “Passion for the 'burning of the box' – a press conference for cooperation between the Xiaomi Box and BesTV. At the meeting, in addition to announcing that the two sides will successively open BesTV on the Xiaomi box and enter into the cooperation of BesTV, the millet official also revealed that the cumulative sales of Xiaomi Box and Xiaomi TV have exceeded 15 million units.
In terms of cooperation, Xiaomi announced that it officially entered into cooperation with BesTV and will provide content services such as live broadcast, recording, news, and highlights of the Premier League events on the Xiaomi box at a specific cost of 39 yuan/month, 299 yuan/season, and will be free of charge. Provide a selection of some events to broadcast. Wang Chuan, the co-founder of millet, believes that Xiaomi's box has created the category of “internet box†and has been leading the development of the industry. But good hardware product features require rich and exciting content to present.
In fact, as one of millet's three core businesses, millet TV sales data has not been known to the outside world. At the end of 2015, when Wang Chuan was interviewed by the media, he disclosed that “2015 Xiaomi TV sold 1 million units.†Today, through the opportunity of cooperation, Xiaomi official has generously provided a general data: The 15 million, a few is a box of millet, a few is a television? We do not know.
In addition, the official millet also said that the average daily operating rate of boxes and televisions is 68%, and if the number of households is based on 3 or 4 members of a family, the millet TV/box can cover up to 60 million people. In addition, with the large-scale production of Xiaomi TV, its television/box products have been able to achieve low profit, reached a balance between revenue and expenditure, Xiaomi will also further reduce costs to increase production capacity to meet user needs.
When talking about Xiaomi in the field of smart TV, you have to mention LeTV.
Friends who know the situation know that although LeTV is a recruit in the field of mobile phones, in the field of the Internet or smart TV, it was the first smart TV that was officially launched in May 2013 for several months. Xiaomi Smart TV was in the same year 9 Only officially launched.
In the following years, LeTV and Xiaomi led the television Internet wave, but the middle two also have friction from time to time. The most famous one is the flaws in the contents of each other. "Compared with the light," this is not difficult to understand, but the expression of strength also needs to come up with specific sales.
According to Leopard’s new CEO Liang Jun at the beginning of this year, LeTV’s cumulative sales have exceeded 5 million units. In 2016, it will sprint 6 million units and seize the top three smart TVs.
Since Xiaomi did not disclose the total number of TVs and boxes that amounted to 15 million Taichung, each accounted for a few percent, and Xiaomi and LeTV had no idea who had better sales. However, according to the data that the editors found from related channels, Xiaomi TV sales slightly ahead of LeTV.
Editor's note: For manufacturers, the battle of the smart TV is far from over. The competition between LeTV and Xiaomi is just one of them. In order to gain consumer satisfaction and market recognition, focusing on products and content is the focus of both.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
In terms of cooperation, Xiaomi announced that it officially entered into cooperation with BesTV and will provide content services such as live broadcast, recording, news, and highlights of the Premier League events on the Xiaomi box at a specific cost of 39 yuan/month, 299 yuan/season, and will be free of charge. Provide a selection of some events to broadcast. Wang Chuan, the co-founder of millet, believes that Xiaomi's box has created the category of “internet box†and has been leading the development of the industry. But good hardware product features require rich and exciting content to present.
In addition, the official millet also said that the average daily operating rate of boxes and televisions is 68%, and if the number of households is based on 3 or 4 members of a family, the millet TV/box can cover up to 60 million people. In addition, with the large-scale production of Xiaomi TV, its television/box products have been able to achieve low profit, reached a balance between revenue and expenditure, Xiaomi will also further reduce costs to increase production capacity to meet user needs.
Friends who know the situation know that although LeTV is a recruit in the field of mobile phones, in the field of the Internet or smart TV, it was the first smart TV that was officially launched in May 2013 for several months. Xiaomi Smart TV was in the same year 9 Only officially launched.
In the following years, LeTV and Xiaomi led the television Internet wave, but the middle two also have friction from time to time. The most famous one is the flaws in the contents of each other. "Compared with the light," this is not difficult to understand, but the expression of strength also needs to come up with specific sales.
Since Xiaomi did not disclose the total number of TVs and boxes that amounted to 15 million Taichung, each accounted for a few percent, and Xiaomi and LeTV had no idea who had better sales. However, according to the data that the editors found from related channels, Xiaomi TV sales slightly ahead of LeTV.
Editor's note: For manufacturers, the battle of the smart TV is far from over. The competition between LeTV and Xiaomi is just one of them. In order to gain consumer satisfaction and market recognition, focusing on products and content is the focus of both.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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