Analysis: Gear VR sales top Vive market share

[Baidu VR original manuscript, reproduced please indicate the source]

(Beijing time February 10, 2017) In early February, SuperData, a market research organization, and Unity, a game engine manufacturer, jointly released a 2016 market analysis report. The detailed data in the report introduced Samsung Gear VR, HTC Vive, and Sony. Five tech heads of PlayStation VR, Oculus Rift, and Daydream View’s VR headset sales.

According to the report, Samsung Gear VR sold 4.51 million units in 2016, ranking first in sales of virtual reality head-ups, while Sony's PlatStation VR ranked second with 750,000 units, followed by HTC vive’s 420,000 units. 260,000 units of Daydream View's 260,000 units and Oculus Rift's sales.

SuperData VR Market Analysis Report

According to SuperData's report, sales of Samsung Gear VR will undoubtedly become the biggest winner in the 2016 VR market with a market share of more than 70%. The report also pointed out that in 2016, the total output value of virtual reality was US$1.8 billion. Among them, the PC accounted for 718 million U.S. dollars, the host accounted for 411 million U.S. dollars, and the mobile accounted for 687 million U.S. dollars.

Although Samsung Gear VR climbed the VR hardware sales market in 2016, if the VR market share appears to be in the Baidu VR community (micro-signal: BDVRbbs), the HTC Vive is the biggest "winner" in the VR market. Let's make a simple analysis. Take the five VR headshots as an example. The HTC Vive is priced at US$799, the PlayStation VR is priced at US$399, the Oculus Rift is priced at US$599 (without Touch), the Gear VR is priced at US$99, and the last Daydream View price is 79 dollars.

According to the VR market report released by SuperData and Unity, HTC Vive recorded a total revenue of 33.558 billion, PlayStation VR revenue of 29.925 billion, Oculus Rift's total revenue of 143.7 million, and Samsung Gear VR. Revenue of 4.4649 billion, and Daydream View's total revenue of 0.2054 billion, of which HTC Vive and Oculus Rift, Sony PlayStation VR does not exist free gifts, and Samsung Gear VR, Daydream View has cooperation with channel providers, media, and manufacturers, and There are free activities.

SuperData VR Market Analysis Report

In addition, according to this report, the total output value of VR games in 2016 is 792 million (approximately 44%), and 792 million yuan is deducted from 1.8 billion. Then the total output value of VR hardware is about 1 billion U.S. dollars. Means that mobile VR hardware (including Samsung Gear VR and Daydream View) total revenue does not exceed 230 million US dollars, this data is significantly lower than the HTC Vive3.3558 billion revenue, which means that in 2016 Samsung Gear VR is basically half The product (converted to 2.2 million units) is given away free of charge (ps: if you have any mistakes, please understand).

Therefore, from the perspective of sales volume of VR hardware on PCs, hosts, and mobiles, market share is measured by “profit” rather than by sales volume. After all, Google’s sales of Cardboard glasses are still 100 million units. In addition, through data analysis, HTC Vive’s hardware revenue is actually the largest market share among all brands.

Note: The above data source SuperData

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