Who is the role of Steve Jobs: Jonathan or Cook?

【Global Science and Technology Reporter Zhang Zhiying】 When Tim Cook’s Apple led the way, his ability to innovate continues to be questioned. Recently analysts responded that it is wrong to say that the major decisions of Apple’s products are now Jonathan’s major decisions. Ive finalized.

According to Business Insider, Apple analyst Neil Cybart and UBS analysts mentioned in the discussion that because Apple is not the one who has the final say, its leadership structure is separate. In this structure, Jonathan Ive is in the center, not Tim Cook.

Jonathan is the first chief design officer (CDO) since the establishment of Apple. He has mastered all the design powers of Apple from top to bottom and from inside to outside. From the iOS interface to the iPhone, iPad, Mac, and then to the Apple Store, Jonathan is involved in the design. Some people think that for today's Apple, Jonathan is even more important than Cook, because he has served as the previous role of Steve Jobs.

Analyst Cybart said: "I think the outside world's view of Cook is not correct. Most people think of Apple when they put Cook in the center, like Jobs did, but this is totally wrong. Jonathan Ive now plays Steve Jobs’s role that year and he can do whatever he wants. Apple Watch is Apple’s first brand new product after Steve Jobs’s death, and its development is dominated by Jonathan.”

Cybart used to be a Wall Street analyst. His analysis focused on Apple. He also founded Above Avalon, a website that specializes in reporting on Apple's information. In fact, this is not the first time that Cybart has proposed "Jonathan is a new Steve Jobs". As early as 2014, he once said that Jonathan is the most powerful figure of Apple.

Faced with the question of “iPhone without new ideas”, Tim Cook made a brief reply: “Our market share in China will reach the peak when new products are launched, and we can explain this by looking at market share alone. There are the highest and lowest points, and the difference between these two points is very big. What we need to do is continue to innovate wildly to provide users with the best smartphones, and we believe that we will do this well."

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