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From November 15th to November 18th, Zhongguancun Online reporter was honored to be invited to Samsung headquarters in Suwon, South Korea. In the past three days, the author visited the Samsung Museum and the Samsung Electronic Product Experience Hall. He also visited the C-Lab Innovation Lab jointly organized by Samsung and Seoul University, as well as the antenna laboratory and sound laboratory of the Samsung mobile phone, and also connected to Samsung. The VD Division and Samsung's product designers conducted interviews and exchanges. They made a professional interpretation of Samsung TV's future development direction and product design concept.
Why does Samsung TV choose QLED instead of OLED?
Samsung chose QLED technology because quantum dot materials have excellent luminous efficiency and super stability, as well as an unprecedented wide color gamut. It also breaks the traditional image quality from multiple dimensions, showing the potential of future display technologies. . At present, TV is moving towards the high-end development of large screens. Samsung believes that only quantum dot technology can bring users a truly extreme picture quality experience, and facts also prove that Samsung QLED TV has absolute strength to lead the development of picture quality technology.
As a screen manufacturer, Samsung has done a good job at AMOLED, but this is under the premise that the technology is already very advanced. The shortcomings of OLEDs include afterimages and burning screens that cannot be solved. Samsung hopes to give the most perfect products to consumers. Therefore, before these solutions, Samsung is still trying.
In addition, small screens and other mobile phone replacement cycle is very short, large screen replacement cycle longer products, so OLED is more suitable for small screens. Small-screen and large-screen OLEDs require different voltages to drive. Large-screen OLEDs require high-voltage drive, OLEDs are organic molecules, and unstable, high-voltage + organic molecules will reduce the lifetime of OLEDs, so its afterimage is inevitable.
Intelligent to human-computer interaction Samsung has always been in a leading position
For consumers, the significance of television has been very different from the past. Consumers nowadays not only look at the appearance and quality of the TV when they choose to buy a TV. When asked about the Samsung TV in addition to quality and design, in the future of intelligent areas, what will be done, Samsung said Samsung's new QLED TV this year, in addition to Q quality, Q life, there are very important Q intelligence.
Smart TVs began to develop in 2010. Samsung has been at the forefront from the beginning to the present. Samsung’s UI and experience have also been imitated by many companies. The media also basically gave the Samsung Smart TV experience. The Wall Street Journal also made a retrospective review of Samsung Smart TV. The main content of the video is the integration of multiple remote control functions. The design is more concise and the experience is more convenient.
This year's upgrade of one connect allows the TV to automatically recognize external devices, including radio and television set-top boxes, IPTV set-top boxes, game consoles and Blu-ray DVDs. At the same time, all devices can be operated via the Samsung TV remote control, which makes it possible to achieve great convenience in life scenarios. At the same time, the user can select their favorite live television programs and video on demand services through the Smart View APP on the mobile phone. In this interface, many functions are integrated. This completely breaks the concept of traditional television based entirely on the human-computer interaction of images and sound.
Integrate with the environment to achieve the ultimate goal of no dead ends
The main design concept of Samsung Electronics in terms of design is to start from business and reflect tomorrow. Samsung took 1996 as the year of design innovation. From that year onwards, Samsung had a journey of innovative design. Since then, Samsung has been constantly improving its own value concept and pursuit of design.
In the initial launch of the Q series TV, we specifically went to the user's home to conduct research. We found that the biggest problem was that the TV was very cluttered around. We have found that many current products need to be connected to peripheral equipment, so that there will be a lot of messy wires. Samsung is pursuing a simple and stylish appearance that closely integrates with human life. Based on this spirit of exploration, Samsung can connect all external devices through a 1.8mm transparent “invisible connection†line and complete the transformation through a new bracket. . So Samsung TV is not only an industrial product, but also a work of art in the home.
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