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After nearly a decade of rapid development, LED lighting products are gradually replacing traditional lighting products and become the main force of home, commercial, industrial and outdoor lighting. Due to the rapid improvement of the cost performance of LED lighting products, the penetration rate of LED lighting products is also increasing year by year. .
As far as 2017 is concerned, the penetration rate of global LED lighting has reached 40%, and LED lighting technology has gradually matured. Compared with developed countries, China's LED lighting companies have cost advantages. Compared with other developing countries, China's LED industry chain is fully equipped, so China has become the global LED lighting production base.
According to the data of the High-tech Research Institute LED Research Institute (GGII), the output value of LED lighting in China in 2017 was 296.9 billion yuan, a year-on-year increase of nearly 21%. Considering that the global LED lighting penetration rate still doubles, GGII expects that the scale of China's LED lighting market is expected to maintain an increase of about 15% in the next few years. In 2020, China's LED lighting market will reach 461.4 billion yuan.
As a leading LED packaging company in China, Mulinsen has been focusing on the R&D, production and sales of LED packaging and application products. It is a major supplier of LED packaging and application products in China.
On the evening of March 4, Mulinsen released the 2017 annual report. During the reporting period, Mulinsen achieved operating income of RMB 816,725,600, a year-on-year increase of 47.97%; net profit attributable to shareholders of listed companies was RMB 668,482,000, a year-on-year increase of 41.20%.
At present, Mulinsen's main products include SMD LED, Lamp LED, LED applications (including lighting products and others). Its revenue is mainly from LED packaging, and now Mulinsen's LED package production has occupied the world's first.
Undoubtedly, it is no accident that Mulinsen's success in profit-taking in 2017 is closely related to Mulinsen's strategic layout in the past year.
Relying on the strength of technology research and development, Mulinsen has gradually increased its investment in LED applications by gradually consolidating its packaging market share, extending its LED downstream application and its supporting lighting component industry chain to diversify its business and build LEDs. The goal of the industry chain.
In order to consolidate the core business, strengthen investment in the upstream and downstream industry chain. In 2017, Mulinsen extended its core business by acquiring Hong Kong Super Time Light Source (Group) Co., Ltd., additional investment in the development of Jingguang Lighting (Xiamen) Co., Ltd. and investment in Huai'an Aoyang Shunchang Optoelectronic Technology Co., Ltd. through equity participation. Industry chain.
I believe everyone is aware that LED filament lamps are becoming a new subdivision battlefield for LED lighting in the next three years. And Mulinsen took precautions to acquire Super Time Light Source (Group) Co., Ltd. in order to quickly acquire the technical process and market share of LED filament lamps, and enhance the company's brand influence and core competitiveness.
It is worth mentioning that in the context of the effective control of the cost of the entire industrial chain, Mulinsen is expected to achieve a net profit of RMB 150 million to RMB 1.8 billion in the first quarter of 2018, which is expected to increase by 13.15% -35.78%. .
Regarding the layout of overseas markets, Mulinsen has continued to promote major asset restructuring in 2017.
Since its inception, Mulinsen has been focusing on the production and research and development of LED products, and has become the world's top ten LED device manufacturers. In order to enter the international market faster and better, in the past year, Mulinsen focused on overseas market opportunities, and took an important step in the international market through the acquisition of Osram's general lighting business.
In other words, with the advantages of LEDVANCE's channels, brands and technologies, Mulinsen opened up the company's estuary, quickly increased its overseas market share, enhanced its brand image, and upgraded “China has good lights, preferred Mulinsen†to “the world has Good light, preferred Mulinsen."
For 2018, Mulinsen will continue to focus on the main business, continue to innovate, increase product research and development efforts; complete the company's mergers and acquisitions and restructuring business, promote the linkage development of domestic and foreign market business, and grasp the development of the industry with various financial services and capital platforms. Opportunity, Mulinsen will become an internationally competitive LED manufacturer integrating LED chip production, packaging and application lighting products.
For specific business objectives, Mulinsen said that in 2018 the company will focus on the following five items:
I. Complete major asset restructuring, integrate the acquired LEDVANCE assets, actively leverage the OSRAM brand and business synergies, expand the company's estuary, and quickly open up the global market.
Second, with the help of various financial services and capital platforms, the upstream and high-quality assets such as production chips will be merged and reorganized, and the company will become an industry leading enterprise with LED industry chain.
Third, make full use of the company's large-scale production and customer resource advantages, accelerate the production and sales of LED lighting components, and form a production system with leading technology, cost saving and diversified product series, thereby increasing the company's profitability and enhancing the company. Market competitiveness.
Fourth, further strengthen the construction of sales channels, build a nationwide, efficient and fast LED sales network, consolidate the company's market position, form a product development and technological innovation system with strong competitive strength, efficient and reasonable and low-cost manufacturing system. And the vast marketing network system. Actively expand overseas markets and focus on expanding the North American market.
5. In the future, we will increase investment in IC packaging and intelligent manufacturing production centers, realize sustainable development of the company through technological innovation, and accelerate related preparatory work.
Of course, to complete the business objectives of 2018, to promote the LED industry leading position to further consolidate, can not be separated from its core competitive advantage, but also can not be separated from an excellent "leader."
On March 5, Mulinsen issued a notice saying that he agreed to hire Mr. Lin Jiliang as the executive general manager of the company. It is reported that Mr. Lin Jiliang joined Mulinsen in July 2011 and is the general manager of the company's lighting division. In 2015, he was officially appointed as Executive General Manager of Mulinsen.
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