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ã€Global Network Technology Reporter Wang Nan】 LeEco, the core company of the non-listed company system, is negotiating with Vanke on the sale of Leshi Holding's Shimao Plaza and Gongsan Commercial Project in Sanlitun, Beijing (hereinafter referred to as Shimao Engineering 3). 4 billion yuan. In this regard, the reporter contacted LeTV Holdings and Vanke, but as of now, LeTV did not respond to reporters, and Vanke told reporters that the matter is not yet known.
In May last year, the Shanghai-based housing company Shimao Co., Ltd. announced recently that the company will transfer to LeTV Holdings (Beijing) Co., Ltd. (hereinafter referred to as “Levision Holdingsâ€) the Beijing Wealth Times held by the subordinate Shimao New Experience Company. Real Estate Co., Ltd. and Shimao Business Management Co., Ltd. hold a 100% stake in New Century Co., Ltd. with transaction prices of RMB 2.92 billion and RMB 52 million respectively, totaling RMB 2.972 billion.
The main project of Beijing Wealth Times Real Estate is Shimao Gongsan, a commercial real estate located in Sanlitun, Beijing. Shimao Gongsan Co., Ltd. is located in Sanlitun, near the East Third Ring Road in Chaoyang District, Beijing, and is close to embassies, Lufthansa Commercial District and the CBD and other prime areas, covering business and office buildings.
Nowadays, the plots bought that year were hot for today's LeTV, and they were anxious to change hands and sell them as if they had used second-hand goods.
As a matter of fact, since the music crisis of LeTV in November last year, Leighton's chairman Jia Yueting started to sell the Shimao Gongsan.
Reuters also reported on April 20th that LeTV had already negotiated the sale of the Shimao Industrial Co., Ltd., which it bought last year, or sold part or all of its properties. The talks have been going on for months. However, according to the reporter’s understanding, Leshi Holdings, which is part of the Shimao Group’s three subsidiaries, has been in contact with a number of housing companies nationwide for several months. However, progress has not been smooth, and potential investors have not agreed with LeTV.
4 billion yuan, which is a new price tag for Leipian Sanmao Shimao Industry Co., Ltd. This price is more than 30% higher than the price that LeTV entered last year. Perhaps you would say that it is not uncommon for property prices in hotspots to increase by more than 30% a year in the realm of Beijing's high cost of land. However, in the commercial real estate sector, accounts cannot be counted.
Although Shimaogongsan belongs to the Sanlitun shopping district, which is a sacred place for the trend, it is deserted compared to the surging tide of Sanlitun in Taikoo Liri, which is only one way away. The reporter also visited Shimao Industrial Co., Ltd. on several occasions. The overall shops presented the status quo of deserted. Compared with the popular shops in the surrounding shopping streets, the shops on the 1st floor of the Shimao Industrial Co., Ltd. are more of a sports sale. Even the hottest food and beverage section did not appear to have other malls to qualify.
“The bleakness of Shimao Industry and Engineering Co., Ltd. is mainly reflected in three points. They are not strong sense of experience, uneven distribution, and brand positioning.†Zhuang Shuai, the retailer’s retail expert, founder of Bailian Consulting, and Dean of Commercial College pointed out that it is located in Chaoyang District, Beijing. Sanlitun near Dongsanhuan, and Shimaogong, which is adjacent to the embassy area and the CBD and other golden areas, should receive a portion of the passenger flow from Taiguli, but the positioning of the brand, shopping mall, and Taikoo too much difference, and Taikoo Li could not be formed. Complementary.
In this regard, the industry analysts also said that the siphon effect makes the Taikoo Li around there is almost no successful shopping center, it touches on the department store withdrawal, the mall changed hands a lot of news.
“At this level of operation, the rent level of Shimao Industrial Co., Ltd. has risen by 30% in three years, and real estate developers have not come to this account,†the source said.
Vanke internal staff also told Global Net reporters that LeTV took over the property when it took over 3 billion yuan, and the current sale price is 4 billion yuan, but the rent can not have a qualitative leap in a short period of time, then your property appreciation The 30% logic is not valid; secondly, Beijing’s commercial market is now blowout after the cancellation of “business reformâ€; finally, from the entire land mass of Sanlitun, although the trees are well shaded, they are not long below the big trees. grass. The location of Sanlitun is a shopping and entertainment property. It is strictly speaking not a business district, so the current price of LeTV is not within a reasonable range.
In this regard, Yin Jujin, director of the Yiju Think Tank Research Institute, said that whether the transfer price is reasonable depends on whether or not the follow-up format is reasonable. Similar areas and lots are indeed better. In fact, there are not many problems in this area. However, whether the leasing market is good enough after the transfer will be doubtful. Moreover, commercial real estate projects will be affected by the electricity supplier, etc. difficult.
"In addition, if the business is changed to workable and the shopping center is converted into office space, the average price of the surrounding office market is between 50,000 and 60,000 yuan per square meter. It should also be around 3 billion yuan." Yan Yuejin told reporters.
Prior to LeTV’s intention to sell Shimao Gong’s three years, Wang Yongping, president of the All-China Federation of Commercial Real Estate Research Association, once told the media that at that time LeTV’s price surprised many in the industry. “A more appropriate price should be in LeTV. About 60% of the price, LeTV acquired the price is a lay price." Nowadays, it is difficult for the industry to give this price.
The reporter learned that Leshi Holding has pledged all of Shimao Gongsan’s 3 equity to China CITIC Bank for financing of approximately RMB 2 billion. A year ago, the price that LeTV Holdings purchased from Shanghai Shimao was 2.972 billion yuan.
As China CITIC Bank did not give LeTV a loan, the company still has time to look for buyers in the third project. It is understood that some developers’ quotation of RMB 2 billion was rejected by the LeTV team.
If the third project is sold for 4 billion yuan, deduction of the cost and cost of the pledge, LeTV may obtain more than 1 billion yuan of its own funds. This means that for LeTV, which has been delinquently borrowed by two banks and waited and observed by several banks. Valuable breathing space.
In the business meeting of LeTV and creditors on June 2nd, LeCFO CFO Zhang Tong was also disclosed in the communication with the creditors. If the commercial projects of Shimao Industrial Co., Ltd. succeeded, the bank runs and the supplier’s arrears would be resolved. Some banks could continue to LeTV renewal loans, as long as the music business as the steady development of music as the problem can be solved.
The science and technology industry can tell story financing, but real estate companies can only buy real estate in real money. Many well-known housing companies in the industry were very interested in this project, but the reasons why they have not started yet are well known. Even Sun Hongbin, chairman of Sunac China Board of Directors, who even LeEco's "White Knight" and who enjoys the title of "asset hunter" in the industry, did not receive orders. It can be seen that Shimao Gongsan's "hills" are indeed "hot." As for the price that Vanke can talk about, it will only wait and see.
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