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LED high-power drive power supply is an important subdivision application of LED drive power. Previously, because of its high technical barriers, brand barriers and product certification barriers, the market concentration is relatively high. Compared with Taiwan power supply company Ming Wei, foreign power company Philips, the gap between domestic high-power power products is gradually narrowing.
In the view of Zhang Huajian, the general manager of Infineon, “In the past few years, with the continuous improvement of domestic power supply technology, the gap between domestic high-power power products and foreign products of the same type is shrinking. Among them, the outdoor represented by Infineon High-power power products have been fully able to compete with foreign first-line brands."
Zhao Nannan, sales director of Igor Lighting Industry Center, also believes that "from the development of high-power power products in recent years, the differences between domestic and foreign products are gradually narrowing, and even many domestic brands enjoy good reputation and market share in foreign countries. rate."
However, with the maturity of technical indicators and the increase of competitors, high-power LED drive power products have entered the stage of market competition, and market competition has become increasingly fierce. Among them, the most intuitive one is the continuous decline in the price of finished power products.
At the Gaoye LED Spring Festival in 2018, Chen Hao, director of the operation of Maoshuo Electronics, said: "The development of LED driver power has become a fairly mature industry. Especially the performance indicators pursued in the early days are no longer a problem. There is only reliability requirements. For the current LED driver industry, there is only one indicator - that is the price."
In the face of fierce market competition, power supply manufacturers are constantly adjusting prices, and the price of finished power products has bottomed out. More unfavorable, raw material prices and labor costs continue to rise, and a small number of small-scale power companies are unable to support and fail. It is undeniable that with the development of the industry, competition will become more intense.
In this situation, where is the way out for high-power power companies? According to Chen Hao, there are two main ideas for Mao Shuo: First, take the differentiated route. This market competition is not so intense, and the profit is relatively high. Secondly, Maoshuo hopes to increase the added value of power products instead of simply Sell ​​hardware products. He said that if you simply sell hardware products, companies may not be able to continue. At present, the traditional driving power supply has no way to go. The focus of Maoshuo is to highlight the added value of the power supply, in other words, to take the intelligent route.
Under the trend of intelligence, Jiansen Technology, a leading enterprise in domestic high-power LED driving power, has cut into the intelligent power supply field at the right time, and has successfully developed an intelligent power supply product, the N series, which has a core competitive advantage. According to Gaogong LED, Jiansen N series intelligent constant power supply is superior to traditional high-power power supply in terms of product assembly process, production efficiency and product performance.
It can be said that Jiansen Technology is setting off an intelligent "revolution" of high-power power. Xin Mingfeng, general manager of Jiansen Technology, revealed that the traditional high-power power supply has entered the “Red Sea†competition, and the gross profit margin has continued to fall. In 2018, our goal is to “reinvent our own life†and gradually replace the smart power supply with the traditional LED driver. power supply.
In the power market where big brands stand out, how will the new force of high-power LED drive power drive this intelligent “revolution†in the future? On June 10th, at the "2018 (16th) High-tech LED Industry Summit Forum" held by Gaogong LED, Xin Mingfeng, general manager of Jiansen Technology, will bring "the intelligent revolution of high-power power supply". Keynote speech. He will focus on the smart high-power power market situation and the future actions of Jiansen Technology.
"2018 (16th) High-tech LED Industry Summit Forum will be held in the Westin of the Canton Fair. This forum will discuss "how to grasp the new opportunities of 2018, such as intelligent lighting, automotive lighting, plant lighting, and new display technology (Mini/MicroLED)." On-site big coffee gathered, the whole process of dry goods sharing. Long press the QR code above to participate in the registration.
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