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On December 18th, the 2017 (Thirteenth) China Flat-panel TV Industry Conference, co-organized by the China Electronic Chamber of Commerce and the China Electronics Standardization Institute, was held in Beijing. At the conference, Sharp, the first consumer-grade 8K TV launched by a well-known home appliance brand, Sharp despise the AQUOS LCD-70SX970A, won the attention of the guests and industry experts for its unmatched picture quality and powerful display capability. Accredited, won the "2017-2018 Top Ten Fine TV" title.
Picture quality is the primary factor in the development of the future television
According to the "2017 China TV Consumption and Trend Forecast Report for 2018", China's flat-panel TV consumer demand has shifted towards higher quality. Consumers are demanding for high-quality color TV products such as large-size, smart, OLED, quantum dots, ultra-thin, and curved surfaces. Demand is increasing. The strong demand for large-size flat-panel TVs has prompted consumers to place higher demands on the definition of flat-panel TVs. The origin of user demand is still high-definition image quality.
TV as a display to watch the product gives the user a more intuitive and vivid sensory experience, which is the color expression and the definition of the picture. It can be said that in the future, picture quality and resolving power will become the primary considerations for consumers to purchase TV. In the trend of flat-panel TVs returning to the pursuit of viewing the essence of picture quality, color TV manufacturing companies are making high-definition television products.
Dr. Chen Zhenguo, vice president of Foxconn Technology Group, said that Sharp has been prepared to change from "Father of LCD" to "Father of 8K Ecology."
It is reported that Sharp will work together with Foxconn to deploy 8K eco-industries, from 8K content shooting in the upstream to 8K content editing, storage, transmission, and finally to 8K content playback, forming a complete 8K+5G industrial chain.
At present, Sharp has started the development of a new TV display technology and market layout. As an industry contributor to the LCD industry, Sharp has always focused on the needs of consumers and has consistently introduced high-quality products. It is understood that when the TV screen reaches the 8K resolution level, the images and physical objects seen by the human eye have basically no difference, and the real-time presence feeling makes people feel more immersive.
This award-winning Sharp AQUOS LCD-70SX970A to 33.18 million pixels, cadmium-free color gamut to a new level of television display technology, to people open a delicate, real image world, also confirmed that Sharp in the video display The status of the industry.
Sharp 8K Drives Future of TV High Definition
Sharp's AQUOS LCD-70SX970A 8K TV is an annual masterpiece launched in 2017 after Foxconn has introduced new Sharp. In terms of hardware, it adopts 8K LCD panels imported from Japan and imported from the world's largest factory, achieving an amazing resolution of 7680 x 4320. The picture is more natural and authentic, and it is equipped with Sharp's unique color technology, which greatly enhances the regional light control capability, the use of brilliant restoration and expansion technology, can automatically adapt the backlight power, improve the brightness of the brightness area, reduce the backlight of the dark area, and let the picture have Bright colors and deep dark colors; in addition, the industry's latest DoblyVision HDR is also equipped, and is fully compatible with HDR decoding technologies such as BDA-HDR and HDR10.
It is worth mentioning that Sharp's environmentally friendly, non-toxic wide color gamut technology eliminates quantum materials that cause cancer-prone cadmium volatilization and heavy metals such as indium, bismuth, and other heavy metals, and uses KSF phosphor molecular technology in combination with high-purity color filters to achieve high levels. Wide color gamut ratio, with high saturation, accurate hue, natural brightness and other characteristics, faithful reproduction of Sharp sharp real picture.
In addition, in the minds of consumers, Sharp is not only synonymous with first-class technology, but also focuses on delivering high-quality TV products to millions of households. Sharp AQUOS LCD TVs will undergo a comprehensive 9 safety performance tests before leaving the factory. They will experience the environmental test of high temperature, low temperature, and high humidity; room temperature aging test; vibration test; base flip angle test; electrostatic test; wall-hanging endurance test; Tests; even a series of tests such as lightning strike test and drop test, will go through the rigorous test and test before they come to the user.
Industry experts said that today, with increasingly fierce differentiated competition, display technology innovation has become the key to highlighting the company’s core competitiveness. The sharpness, color, etc. as the most basic characteristics of color TV products, will dominate the competition of color TV products, color TV companies will eventually return to the most fundamental performance of color TV competition, who have mastered the TV display technology innovation power, in the future market development will eventually stand out.
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