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The demand for functional indoor lighting in LEDs has increased, which has boosted the market space for small and medium power supplies. However, in order to “better†the market, many power companies have adopted low-price strategies, resulting in unprecedented market competition. More disadvantageous is that raw material prices and labor costs continue to rise.
"The price of raw materials is rising this year, but the driving price is still declining. This requires companies to have sufficient strength to face the current difficult situation." Igor Electric Co., Ltd. ("Igor") lighting industry Zhao Nannan, the director of sales at the center, said, "This unfavorable trend is continuing. The driving power industry is gradually being integrated, and the chaotic enterprises are gradually decreasing. The industry will move toward a more healthy direction."
In fact, this integration trend is not a bad thing for some powerful power companies. With the reshuffle of the power industry, the new industrial order will be re-established. Powerful power companies will take more initiative in the new situation, which is mainly reflected in: First, the power company's bargaining position is improved; Second, quality improvement, driving more customers to trust.
In this situation, this requires power companies to have a clear market positioning and precise strategic planning. Igor, as the “big brother†in the domestic power industry, is very clear about its position in the market. It is understood that from the transformer to the power drive, Igor products are up to more than 500 varieties in eight categories, and each type of product is very competitive in the market.
Zhao Nannan said: "Igor is positioned in the high-end market in Europe and the United States and the domestic high-end market. Igor products have world-class quality recognized in the market, in line with the market positioning of price development, and a good service system." Igor Electric always Adhere to the market-oriented, customer-centric.
For overseas markets, Igor adopts a direct distribution and coexistence strategy. Currently, it has established overseas offices in Japan, the United States, and Germany. It builds and develops mutually beneficial and good cooperative relationships around the world with a valuable customer base. Zhao Nannan said that the domestic market is significantly different from the overseas market. The products in foreign markets are diversified and functional requirements are diversified, while domestic customers pay more attention to cost-effective and efficient services.
It is reported that with the expansion of overseas business of Igor Electric Company in recent years, its export proportion has increased year by year, gradually surpassing domestic sales revenue. From the perspective of its prospectus, the sales revenue of export products in each period of the reporting period was 433.151 million yuan and 43462.39 respectively. 10,000 yuan, 4,794,300 yuan and 305,550,500 yuan, accounting for 54.03%, 54.64%, 54.61% and 58.94% of the main business income.
In terms of power products, Igor focuses on LED driver power, including LED lighting for commercial lighting, home lighting, outdoor lighting, office lighting, hotel lighting, and engineering lighting waterproof power. As the strength of Igor, LED power supply covers everything from medium to small power to high power, and it is constantly digging deeper into the series products to best meet customer needs.
In addition, from the market feedback, the intelligentization of products is an inevitable trend, but the simplification of the product control mode is the ultimate demand of customers. In the context of intelligent lighting in the market, Igor's LED power products will also become more and more intelligent.
“In the future, Igor Electric will continue to make progress in the traditional segment, and continue to cooperate with industry-leading quality customers, while Igor Electric maintains its focus on emerging industries and creates opportunities to actively seize new areas.†Igo Marketing Director Li Weixiong told Gaogong LED.
It is worth mentioning that the 2017 High-tech LED Annual Conference will be held on December 21-22 at Shenzhen Baoan Dunxi International Hotel. This industry event has also been sponsored by Igor Electric. At that time, people from the Super 400 industry will gather together to discuss new opportunities for the development of the LED industry.
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