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After the Spring Festival, there were a lot of factory regional managers in the various lighting markets in Chongqing. They ran between the shops and started to ridicule the excellent dealers.†For dealers, after one year of operation and accumulation, most of them We have prepared enough funds to make up the products to meet 2008. Some of the business conditions last year were not very satisfactory, so we are ready to re-select the brand and make a comeback. This will provide new opportunities for manufacturers. Some dealers have already taken action and went to the ancient town to choose. New brands or products, but some dealers are still confused. How is the Chongqing market going in 2008? What products will become the hotspot of this year? The reporter specially visited some senior people in the industry to solve the doubts in the hearts of the people. .
Crystal lights are prosperous
As the long-lasting king of the lighting industry, crystal lamps have always occupied a mainstream position. No matter how the industry changes, how can new products emerge in an endless stream? In the dealer store, which products are best sold, the answer is always the crystal lamp. . Of course, the crystal lamp is not a layer. In recent years, there have been many crystal lamp products of different styles, such as modern crystal lamps. However, a senior dealer in Chongqing told reporters that this year, the yellow crystal lamp will occupy a large share of the high-end market of crystal lamps.
He said that the yellow crystal lamp is the closest to the European style, rich in cultural connotation and heritage, graceful and luxurious, relatively close to the decoration style of Chongqing, and also in line with consumer preferences. Moreover, compared with other crystal lamps, it is not easy to rust, and consumers who are more and more rational in terms of consumption have a great influence on their choice.
European lamps are favored
European lights quietly entered the major stores in 2007, and the ancient towns have emerged a number of European-style lamp manufacturers overnight. This boom has entered 2008, not only does not mean to sigh, but has become increasingly fierce. Whether it is an ordinary business or a Chongqing industry crocodile, they clearly express their intention to introduce European lamps, and consult with reporters to let reporters recommend relevant manufacturers. The merchants who have already run some European-style lamp brands also said that they would like to introduce some good brands. It is foreseeable that this year European lamps will usher in a new round of prosperity in Chongqing. With the increase of European-style lamp brands, the quality will be uneven, and competition will increase. To avoid market confusion, merchants should choose carefully.
Low-voltage lamps dominate the mid-market
After visiting many merchants, the reporter found that in order to maximize the retention of customers and avoid single products, many businesses choose to operate in a mixed manner rather than in the form of a specialty store. The product categories are rich, and even become the experience of some businesses successfully operating. In these stores that mix a variety of brands and categories, low-voltage flat-panel lights appear in the store at a very high frequency. Although these styles are ordinary and colorful, there are even some cheesy lights in the eyes of reporters, but they are the main products in many stores. A dealer admitted that sales of such lights in his store accounted for about 60% of total sales. Sales in other stores are similar. They said that the consumer groups that buy such lamps are mostly around forty years old. Although young people don't like them, the people who buy houses nowadays are mostly around forty years old. The main buying group consisting of such age groups, Driven the sale of low-voltage panel lights.
The low-pressure crystal lamps are slightly modern in style. With the improvement of the taste of the consumer groups, the sales volume is also on the rise, with a certain share in the mid-end market.
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