Cross-border competition into focus
At the 2012 CES show, although Apple was lacking, the â€œintelligentâ€ ubiquity made the boundaries between terminal manufacturers no longer apparent. Inter-infiltration cross-border competition became the focus of this CES.
In the field of smart terminals, Sony, LG, Motorola, Toshiba, Haier, Lenovo and other major consumer electronics manufacturers in the world have adopted Android system products, including Intel, Asus, Toshiba, Huawei and other domestic and foreign brands will be tablet computers and smart phones. Upgraded to Android 4.0 operating system, Lenovo, Skyworth and other newly released smart TVs also announced the use of Android4.0 system.
The rise of Google and Apple poses a serious challenge to Microsoft. According to Zhang Yaqin, chairman of Microsoft China, the future IT field will mainly focus on the cloud, end-user and application 3 platforms, while the Google, Apple and Microsoft 3 major systems will dominate the end platform within 5 years. At this year's CES, Nokia released the Lumia 900 with the Microsoft Windows Phone 7 operating system, which has become a major highlight. However, from the perspective of the enduring popularity of terminal vendors, Windows Phone 7 seems to be just a spectator, and it remains to be seen in the future.
Unlike "soft" in the United States, the "hard" displayed by Japanese and South Korean manufacturers is amazing. OLED and 3D and 4K have pushed display technology forward. The Samsung ES 8000 smart TV has a built-in camera and features voice control, somatosensory control, and many other features to provide a wide range of applications and streaming services. LGD also exhibited 55-inch OLED TV panels and 84-inch ultra-high-definition display. In addition, Sony debuted a new generation of flat panel display technology Crystal LED Display; Sharp showed the world's first 8K resolution LCD TV; Toshiba launched a 55-inch naked-eye 3D LCD TV, 2D display mode resolution can reach 4K Ã— 2K.
However, from the perspective of leading products introduced at the CES show, whether it is the upgrade of the Android system or the replacement of 1080P with the 4K resolution technology, it is basically an upgrade based on the original technology and has not achieved a revolutionary breakthrough. At this year's CES, smart TVs and tablet PCs have made great strides in the number of new products, applications and control methods they carry, but there is still a lack of drivers that can really change the pattern of the consumer electronics industry.
Transforming to the Mobile Internet
In the previous CES, energy-saving, high-definition, large-screen display technologies took the limelight, and an important message revealed at this CES is that the close integration of consumer electronics terminal products and content and services has accelerated the traditional software and chip manufacturers. The transition to the mobile Internet.
Qualcomm CEO Jacobs said at the CES: â€œIn 2011, the global wireless industryâ€™s operating income reached US$1.3 trillion, accounting for about 3% of global GDP. I believe that the consumer electronics industry has entered the era of mobile services, and this has also become a corporate innovation and growth. The most important motivation. Snapdragon will change next-generation wireless devices, not just mobile phones, but also televisions, laptops."
Qualcomm showcased a notebook based on Qualcomm chips, advancing into the dominant area of â€‹â€‹Intel. On the same stage, Intel also released a number of mobile phones that use Intel chips to continue its 10-year mobile strategy and challenge Qualcommâ€™s dominant market position.
In order to fight ARM's chip camp, Intel did a lot of work on the new chip solution. At CES, Intel and Lenovo jointly launched the world's first smart phone K800 equipped with an X86 architecture, which solves the traditional problem of too much energy consumption and poses a strong challenge to the current Arm architecture in the mobile chip field. In addition, Intel also launched the promotion storm of Ultrabook.
Paul Otellini, president and chief executive officer of Intel Corporation, stated that Ultrabook will completely reshape the PC in 2013 and Intel will shift its core focus from performance to user experience.
At this CES, Hewlett-Packard, Lenovo, Samsung, Toshiba, Sony, Dell, Asus, and many other brands have introduced Ultrabook, making the 2012 Ultrabook limelight over the Tablet PC, becoming the new darling of the PC market. Intel also introduced voice interaction technology to Ultrabook, hoping to compete with tablet PCs to change Apple's dominant position. It is expected that Ultrabook shipments will account for 40% of notebook shipments in 2012.
In addition to Intel and Qualcomm, Broadcom, the largest manufacturer of WiFi chips, is also transforming its network, broadband communications, and wireless services into devices such as mobile phones, tablet computers, and televisions. This indicates that traditional electronics manufacturers will start a new round of competition in the smart market.
The rise of independent brands in China
Along with Microsoft CEO Steve Ballmer's last keynote speech at CES, Microsoft announced that it will also fade out of the International Consumer Electronics Show from next year. In the field of consumer electronics, both domestic and international giants have focused on the development of smart terminals, with the exception of the United States, Japan, and South Korea, represented by Haier, Hisense, Changhong, TCL, Skyworth, Lenovo, Huawei, and ZTE. The eye-catching performance of the Chinese companyâ€™s corps also made CES feel a strong sense of China. This force is constantly rising and rising.
If the 2011 smart TV still remains in the stage of development, the information conveyed to us by this CES is that while the rich experience of smart TVs, the human-computer interaction model has been further upgraded, gesture control, voice control and facial recognition. Intuitive control methods are blowing.
As a representative of China's own brand, Haier implanted "brainwave" control technology into smart TVs. Users placed an electroencephalogram receiver on the head to interact with TVs to upgrade the human-computer interaction model again. In addition, Haier also demonstrated a transparent TV that uses special materials to enable light to see through the glass on the back of the TV.
In 2011, the mainstream color TV enterprises in the country collectively stepped onto the "cloud" side. At this CES, the intelligent cloud TV products of Hisense, Skyworth, TCL and other domestic color TV companies were further upgraded. Hisense I'TV2 uses a tablet computer as a carrier to fully integrate the functions of the TV into a tablet computer, realizing the "TV everywhere" and multi-screen mutual transmission functions. A series of consumer electronics products such as 65-inch cloud TVs, non-flash 3D TVs, and tablet PCs are Skyworth's key technologies and products. TCL Super Smart Cloud TV technology provides advanced intelligent home digital solutions for Chinese and global users in 4C integration and intelligent services. The PC giant Lenovo also entered the smart TV field with its smartTV product ideatv K91.
In addition, Huawei and ZTE, as representatives of Chinese mobile phone manufacturers, use 4G products and mid-range smart phones to enter the stage center. Huawei has set a new record for the thinnest smartphones in the world, and ZTE has also driven the domestic mobile phone market into the 4G era.
At this CES, China's consumer electronics concept products have been continuously upgraded. Although there is still a gap between technology and international giants, Chinese manufacturers are embracing an open international market with a positive attitude. After looking for the right development model, Chinese home appliance manufacturers will win a huge market.
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