Occupy the Dragon Boat Festival Market Home Appliances Price War

(Reporter Yao Hua) In order to seize the Dragon Boat Festival market, home appliance stores and e-commerce vendors started the price war last weekend. The reporter visited and learned that the energy-saving home appliance subsidies that the country is implementing may allow non-energy-saving appliances below the second-level energy efficiency to withdraw from the market, and each major supermarket has to deal with non-energy-saving appliances at a low price. On the online front, some e-commerce companies have even introduced parity subsidies. Once they find that their prices are higher than other e-commerce providers, consumers can directly report back to them.

Non-energy-saving appliances price clearance clearance Yesterday afternoon, the reporter saw in the South Building near the large appliance stores, many refrigerators, washing machines and other home appliances are affixed with special tags, including Haier refrigerator door refrigerators price as low as 4,000 yuan, Pioneer 46-inch LCD The price fell below 3,000 yuan. Sales staff said: "The implementation of energy-saving appliance subsidies, consumers can buy subsidies for more quality and cheap energy-saving products, rather than energy-saving appliances can only attract consumers through low prices, and now the sale of special machines everywhere in the market ."

According to industry sources, at present, the level of black energy efficiency products in the home appliance stores in the city accounted for more than 80%, and the proportion of air conditioning energy efficiency products for 1-2 grades exceeded 40%. It is expected that the proportion of subsidies for air conditioning energy efficiency products will increase to over 60% in July. Black electricity exceeds 90%. In the future, sales of energy-saving appliances will reach more than 95%, and appliances that are below the second-level energy efficiency will be phased out.

E-commerce competition for the lowest price of the entire network is not just a store, the price war between home appliances and electricity providers seems to be playing more intense. Suning e-commerce, Tmall, Kuba and other e-commerce companies have put a "decisive battle" situation, Kuba announced the launch of "sniping 618" summer big promotion activities; Tmall announced that it will send cash red envelopes, on June 18th General audience; Suning Tesco announced a 200 million yuan comparison fund for netizens' price-subsidy. Each consumer can be a "price researcher." Once it finds that its price is higher than other e-commerce providers, it can Feedback directly to it, after confirmation, to achieve "one-hour quick response."

After major electronics companies scrambled for sales, a large number of household appliances were pulled to a new low. For example, Samsung's Ruyi Red 32-inch LED TV with USB plug-in family photo album prices as low as 2299 yuan, the price of the continuously selling Motorola ME525+ mobile phone fell to 1698 yuan.

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