SMEs missed the field of public lighting in Jiangmen?

Recently, Jiangmen held an LED lighting product promotion conference and requested the city to complete the transformation of LED lighting products in the public lighting industry by the end of 2014. After the news broke out, it caught the attention of the industry, some hoped for a share, the other voice said that although the policy is good, but SMEs are not afraid, and as competition intensifies, more and more lack of core Technological small businesses will be eliminated.

Background Government Signed Responsibility Promotion LED

At the promotion meeting, the Jiangmen Municipal Government signed a target responsibility letter with the municipal governments, high-tech zones, and the Binjiang New Area Administrative Committee. The contents include requesting the Administrative Committee of Jiangmen High-tech Zone to use two years to complete the LED lighting task in the public lighting field. Public The non-LED lighting products originally used in the lighting field need to be completed by the end of 2013. By the end of 2013, more than 50% of the lighting energy consumption in the same area under the same caliber should be achieved.

In addition, the Pengjiang, Xinhui, Jianghai, and Heshan cities are also required to complete the renovation of LED lighting products in the public lighting sector by the end of 2013, and other urban areas will have to be completed before the end of 2014.

“Specific implementation plans are being formulated by the functional bureaus and the urban areas.” Yesterday, the reporter learned from the Jiangmen Science and Technology Bureau that the current implementation plan is being formulated. As for how large the investment amount has yet to be calculated after the introduction of specific plans.

The current high prices affect LED promotion In fact, as early as December 2009, Jiangmen City formulated an implementation plan for the promotion of energy efficient semiconductor lighting (LED) demonstration projects. It is proposed that by 2015, the number of green lighting fixtures, such as the replacement of road lighting and the construction of new LED lamps, will reach 91,000 feet, the main road lighting rate will reach 98%, and the lighting rate of secondary roads and branch road residents will reach 96%. Landscape lighting takes three districts and one city of Jiangmen City (Pengjiang District, Jianghai District, Xinhui District, Heshan City) as the main demonstration area, and uses LED and other green lighting fixtures to reach over 70%. By 2015, it is expected that the annual electricity consumption will be approximately 22.75 million kwh, annual coal saving of 2821 tons, annual carbon dioxide reduction of approximately 22,000 tons, annual emission reduction of approximately 746 tons of sulfur dioxide, and annual output value of LED-related industries will reach 500 billion yuan.

"At present, the promotion and application of LED products is more dependent on the promotion of the government. It is expected that in the next three to five years, LED will become more universally popular in home lighting, into the millions of households." Jiangmen Jin Deli Electric Co., Ltd. Market Office According to Director Peng Xiaolin, the cost of LED lights has now fallen by 10 times from five years ago, but prices are still the main reason hindering the promotion of LED products, so government procurement is particularly important.

“Price is indeed the bottleneck for LED acceleration.” Hong Yannan, chairman of Jiangmen Lighting Appliance Industry Association and chairman of Heshan Guangmingyuan Lighting Electrical Appliance Co., Ltd., told reporters that there are generally three ways to promote and use LED: export and domestic municipalities. Facilities and civilian use are affected by the debt crisis in Europe. At present, the LED industry's exports are generally sluggish. For civilian use, government procurement for municipal facilities is a piece of cake that everyone is staring at because of the high price level.

At present, the price difference between LED lights and ordinary energy-saving lamps on the market is more than 5 times, and the price is about 5-150 yuan. Therefore, LED applications are more concentrated in the commercial rather than civilian fields.

Analysis: Small and medium-sized enterprises' competitiveness is not likely to come from the government's cake to be distributed. It can be imagined that this will inevitably set off a fight between LED companies. During the interview process, a number of LED business executives expressed that they would pay close attention to the relevant tendering and bidding information of the government departments and strive for a share.

"The fact that Jiangmen has clearly adopted LED lighting in the public lighting industry before 2014 is indeed good news for companies. It is looking forward to reducing the burden on SMEs in distress," said Hong Yannan.

The reporter was informed that the construction of demonstration projects encourages Jiangmen’s local independent innovation products to have priority in the LED industry chain to have independent intellectual property rights and core competitive advantages. The primary beneficiaries of government procurement will be those large-scale LED companies that are competitive.

“It's good news, but that's only relative to some large and medium-sized companies.” An LED company official said that currently there are nearly 1,200 registered companies in Jiangmen, but more than 90% of them are small companies, and they don’t have any core technology. It is also patchwork. Compared with large and medium-sized enterprises with core technologies, the competitiveness is obviously insufficient. Although the policies are good, small and medium-sized enterprises may not be able to compete.

Market forward-looking fight technology, industry reshuffle speed up the pace behind the promotion of local governments, although in the initial stage gave birth to the industry prosperity, but to a certain extent also accelerated the reshuffle of the industry, "good and getting better, worse gradually It was eliminated.” said Peng Xiaolin, director of the market division of Jiangmen Jindeli Electric Co., Ltd.

"We have also done some research and found that many companies are suffering, and some companies have gone out of business." Hong Yannan said that the days of some LED companies lacking core technologies are indeed not good, but that is the inevitable development of the industry, with The intensification of competition will inevitably lead to the survival of the fittest. For difficult enterprises, the association will also give some help within its power.

"The first batch of natural collapses are those small businesses with no background in government." A person in charge said that LE D is still a technology-scraping industry. With the current economic situation, as the industry competition will become increasingly fierce The shuffling will continue. The shortage of funds and SMEs lacking core technologies have no recourse and the collapse is inevitable.

The reporter was informed that in the LE D industry, the upper reaches are chips, sapphire materials, etc.; the middle reaches are packages and modules; the downstream is lamps, lamps, and system applications, of which the upstream accounts for 70% of the profits, and the middle and lower reaches only 30%, and thus the upper reaches of manufacturing. The threshold of the link is the highest. The main core technology is controlled by Japan's Nichia, Toshiba, and the United States Corey and other companies. The technology is all-encompassing upstream and downstream, and the entire industry chain, while the domestic companies are serious lack of technology.

Weapons suggest that small companies “bunch” in battle Jiangmen plans to popularize LED in the public lighting field before 2014. Is it really a small business that is not in the company? Yesterday, Hong Yannan, president of the Jiangmen Lighting Appliance Industry Association, thought that it was not necessarily. He suggested that small businesses could “bunch” in battle. Hong Yannan said that large and medium-sized enterprises are big buyers of government procurement, but small businesses are not without parry. "If several small companies with technological advantages can cooperate and complement each other and fight in groups, they can still make a difference."