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On June 8th, ROHM officially released a practical "LED reference design" to meet the needs of local Chinese customers, including "integrated solutions", "isolation solutions" and "efficient" of intelligent lighting technology. SCR dimming scheme" and so on. Mr. Murakami, the deputy general manager of the design center of Roma Semiconductor (Shenzhen) Co., Ltd., said that ROHM will take the "LED strategy" as the starting point and take root in the Chinese market "LED strategy", which is based on LED lighting, from LED patches, The driver IC to power module provides a comprehensive LED integrated solution.
ROHM is a world-renowned semiconductor manufacturer founded in 1958. According to reports, in the overall business of Roma in recent years, the scale of business for the Chinese market is growing.
Pay great attention to the Chinese market
At first, the purpose of ROHM's entry into the Chinese market was to provide business support and product supply to the Chinese production bases of electronics manufacturers such as Japan, Europe, America and Korea. However, with the development of China's economy and the growth of China's electronic market, in order to respond promptly and accurately to the requirements of the expanding Chinese market, Roma has built a one-stop system integrating development, sales and manufacturing in Japan.
So far, Roma has formed a sales network with four sales companies and 18 branches. The sales network covers North China, the Yangtze River Delta, the Pearl River Delta and the inland areas. Moreover, as a technical support base, the Shanghai Technology Center was opened in 2000 and the Shenzhen Technology Center was opened in 2006. As a production base, in 1993, production plants were established in Tianjin (Rom Semiconductor (China) Co., Ltd.) and Dalian (Roma Electronics Dalian Co., Ltd.).
“The Tianjin plant is currently the largest factory in ROHM overseas. Most of the LED products are produced in the Tianjin plant.†Li Tianlong, general manager of Roma Semiconductor (Shenzhen) Co., Ltd. introduced, “Transistors, diodes, LEDs, lasers in Tianjin†Production of diodes, LED displays, and light sensors; production of power modules, thermal printheads, contact image sensor heads, picture link modules, LED lighting modules, light sensors, LED displays in Dalian, sources from Tianjin and Dalian Continuously provide high quality products to both China and abroad."
Li Tianlong said: "The current performance of the Chinese market is taking up more and more of the performance of the Roma Group."
Li Tianlong pointed out that Roma has invested a lot of energy in the Chinese market as a key market. For the development of the Chinese market, he expressed his hope to promote it through dealers. The standard for Roma to choose a dealer is that first, there must be sufficient market expansion capability, the second must have sufficient funds, and the third must have sufficient technical strength to add value to the product.
For more information, please refer to the July issue of "High-tech LED - Technology and Applications" magazine.
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