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[Source: Gaogong LED 's " LED Good Products" magazine March issue reporter / He Wei]
The LED industry is experiencing rapid supply and demand imbalance caused by the rapid expansion of upstream production capacity and the relatively slow release of downstream terminal demand. Together with the serious homogenization of products, it has finally evolved into low-price competition, large-scale cleaning and bankruptcy.
"LED companies lacking core technology innovations are getting worse and worse." Wang Maozhong, general manager of Shenzhen Zhongyue Semiconductor Lighting Co., Ltd. (hereinafter referred to as "China Moon Semiconductor") admitted that LED packaging has entered the era of low profit.
Find your own positioning
“Now many packaging companies are able to maintain a gross margin of around 10%, which is already very good.†Wang Maozhong said frankly that many packaging companies have now tried their best to survive the crisis. Among them, a small number of large-scale packaging companies have been involved in lighting applications. Naturally, it is necessary to get windy, rainy and rainy. But there are still a large number of small and medium-sized enterprises that lack funds, but they are trying to survive in the cracks.
According to statistics from the High-Tech LED Industry Research Institute (GLII), the number of companies involved in packaging in China increased from 1,700 in 2011 to 1,750 in 2012, of which the number of companies focusing on packaging accounted for less than 15%, down from 2011. 5 percentage points.
In Wang Maozhong's view, many packaging companies have been tempted by the high profit margin of the downstream application market and abandoned their original advantages, choosing an unfamiliar field.
"The LED lighting market is not mature. Small and medium-sized packaging companies can only blindly kill." Wang Maozhong said that it is based on this consideration that Zhongyue Semiconductor has never given up the packaging of this main business. But whether it is to rely on the scale of production to win, or to do something different to improve the profit rate has become a problem in front of Wang Maozhong.
"In terms of scale, we do not have great advantages. The production capacity is basically no more than a few packaging manufacturers. We can only win with technology." Wang Maozhong said that the current lighting market is still dominated by engineering projects, and most of the engineering projects are The requirement of the luminaire is that the light source must be packaged by the American Cree chip. "There are not many companies in China that can really do a good job in Cree chip packaging. This is an opportunity."
The reporter learned that the process design of the US Cree chip is different from the general Taiwan chip, which is an irregular inverted trapezoidal shape, which is narrow and wide, and is often difficult to grasp in the wiring process in the packaging process.
It is precisely because of the high difficulty of the packaging technology of Cree chip, which makes its market competition less, and the corresponding profit is higher than the ordinary chip package.
Wang Maozhong revealed that Zhongyue Semiconductor has obtained the full license of Cree chip from 0.06W to 30W in TR2432, TR260, TR3050, EZ900 and WZ1000. “This batch of products is mainly to meet the needs of urban landscape lighting.â€
Breaking through the low color temperature market
In addition to focusing on the landscape lighting market, Wang Maozhong and his team saw opportunities in the low color temperature LED market.
“The demand for low color temperature for candlelight in indoor lighting is on the rise, which will be a big market.â€
Wang Maozhong has his own unique insights into the market. At present, Zhongyue Semiconductor has successfully broken through the low color temperature limit and has trial-produced the only low color temperature LED products.
As we all know, color temperature is an important indicator of LED light source. Generally, it is a low color temperature below 3300K. The warm color of light color gives a warm feeling and a stable atmosphere. When using low color temperature light source, it can create a warm atmosphere. Comfortable atmosphere.
In recent years, with the continuous improvement of LED light efficiency performance indicators, the market has put forward new requirements for the safety and comfort of LED light sources. At the same time, the market demand for LED light sources with high color rendering and low color temperature has begun to appear.
Unfinished , please refer to the March issue of Gaogong LED 's " LED Good Products" magazine.
The LED industry is experiencing rapid supply and demand imbalance caused by the rapid expansion of upstream production capacity and the relatively slow release of downstream terminal demand. Together with the serious homogenization of products, it has finally evolved into low-price competition, large-scale cleaning and bankruptcy.
"LED companies lacking core technology innovations are getting worse and worse." Wang Maozhong, general manager of Shenzhen Zhongyue Semiconductor Lighting Co., Ltd. (hereinafter referred to as "China Moon Semiconductor") admitted that LED packaging has entered the era of low profit.
Find your own positioning
“Now many packaging companies are able to maintain a gross margin of around 10%, which is already very good.†Wang Maozhong said frankly that many packaging companies have now tried their best to survive the crisis. Among them, a small number of large-scale packaging companies have been involved in lighting applications. Naturally, it is necessary to get windy, rainy and rainy. But there are still a large number of small and medium-sized enterprises that lack funds, but they are trying to survive in the cracks.
According to statistics from the High-Tech LED Industry Research Institute (GLII), the number of companies involved in packaging in China increased from 1,700 in 2011 to 1,750 in 2012, of which the number of companies focusing on packaging accounted for less than 15%, down from 2011. 5 percentage points.
In Wang Maozhong's view, many packaging companies have been tempted by the high profit margin of the downstream application market and abandoned their original advantages, choosing an unfamiliar field.
"The LED lighting market is not mature. Small and medium-sized packaging companies can only blindly kill." Wang Maozhong said that it is based on this consideration that Zhongyue Semiconductor has never given up the packaging of this main business. But whether it is to rely on the scale of production to win, or to do something different to improve the profit rate has become a problem in front of Wang Maozhong.
"In terms of scale, we do not have great advantages. The production capacity is basically no more than a few packaging manufacturers. We can only win with technology." Wang Maozhong said that the current lighting market is still dominated by engineering projects, and most of the engineering projects are The requirement of the luminaire is that the light source must be packaged by the American Cree chip. "There are not many companies in China that can really do a good job in Cree chip packaging. This is an opportunity."
The reporter learned that the process design of the US Cree chip is different from the general Taiwan chip, which is an irregular inverted trapezoidal shape, which is narrow and wide, and is often difficult to grasp in the wiring process in the packaging process.
It is precisely because of the high difficulty of the packaging technology of Cree chip, which makes its market competition less, and the corresponding profit is higher than the ordinary chip package.
Wang Maozhong revealed that Zhongyue Semiconductor has obtained the full license of Cree chip from 0.06W to 30W in TR2432, TR260, TR3050, EZ900 and WZ1000. “This batch of products is mainly to meet the needs of urban landscape lighting.â€
Breaking through the low color temperature market
In addition to focusing on the landscape lighting market, Wang Maozhong and his team saw opportunities in the low color temperature LED market.
“The demand for low color temperature for candlelight in indoor lighting is on the rise, which will be a big market.â€
Wang Maozhong has his own unique insights into the market. At present, Zhongyue Semiconductor has successfully broken through the low color temperature limit and has trial-produced the only low color temperature LED products.
As we all know, color temperature is an important indicator of LED light source. Generally, it is a low color temperature below 3300K. The warm color of light color gives a warm feeling and a stable atmosphere. When using low color temperature light source, it can create a warm atmosphere. Comfortable atmosphere.
In recent years, with the continuous improvement of LED light efficiency performance indicators, the market has put forward new requirements for the safety and comfort of LED light sources. At the same time, the market demand for LED light sources with high color rendering and low color temperature has begun to appear.
Unfinished , please refer to the March issue of Gaogong LED 's " LED Good Products" magazine.
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