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Taiwanese LED manufacturer Dongbei Optoelectronics has already received a large number of orders in the European market. It is expected that the total shipments of products in a single quarter will reach US$3 million to US$4 million, and the target market volume determined by the company is US$30 million.
Dongbei Optoelectronics' profit per share for the first three quarters was NT$0.6 (US$0.018), and its 2015 earnings per share is expected to reach NT$1 (US$0.03). Taiwanese financial institutions estimate that large orders in the European market will stimulate the company's revenue to increase by 20% to NT$10 billion (US$304.7 million). In addition, Dongbei Optoelectronics' comprehensive revenue is expected to double in 2016.
Following Guangbao Technology, Yiguang and Delta gradually withdraw from the LED bulb market, in order to compete with Chinese manufacturers, Dongbei Optoelectronics intends to deploy economies of scale and optimize lighting solutions.
Dongbei Optoelectronics shipped 20 million LED bulbs in 2014. In 2015, bulb shipments are expected to reach 45 million, which will help it squeeze into the top three global LED bulb manufacturers. Albe Wu, president of Dongbei Optoelectronics, said that due to its superior design capabilities, Dongbei Optoelectronics is one of the most profitable LED lighting manufacturers.
Grocery retailers said that retailers and distributors outsourcing LED bulbs to Dongbei Optoelectronics have caused Philips bulb prices to fall by more than 50%, indicating that Taiwanese bulb manufacturers' products are very competitive.
In addition, Dongbei Optoelectronics has a prominent North American market share, and the company plans to ship to Europe. The company plans to invest in the 2016 Hannover Messe 2016 with the goal of acquiring orders worth $30 million.
In the first half of 2015, Dongbei Optoelectronics' revenue was affected by Philips' price reduction strategy, which also led to the company's revenue growth continued to decline. However, with the end of Philips' low-price promotion cycle, Dongbei Optoelectronics' revenue in August-November continued to climb.
At the same time, with the adjustment of market prices and inventory in the last quarter, European and North American customers began to place orders, and the prospects for lighting products in the fourth quarter were bright.
According to the chairman of Dongbei Optoelectronics, the LED lighting industry has begun to recover from the industry downturn in the third quarter. The LED lighting market is expected to grow steadily in the first quarter of 2016.
In the first 11 months of 2015, Dongbei Optoelectronics' overall revenue fell 11.8% to NT$7.36 billion (US$224 million), and its consolidated revenue is expected to soar in December. The company's total revenue is expected to soar from NT$8 billion (US$243.7 million) to NT$8.1 billion (US$246.8 million). In view of the surge in European orders and the skyrocketing sales of LED lighting and backlights, Dongbei Optoelectronics' annual revenue will exceed NT$10 billion (US$304.7 million).
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