Midea joins hands with Ayla Networks to promote the transformation of China's home appliance manufacturing industry

On August 3, 2016, Shenzhen, Midea Smart Home Technology Co., Ltd. (hereinafter referred to as “America's Wisdom”) and the world's leading enterprise-level IoT cloud platform Ayla Networks Ayla (hereinafter referred to as “Ayla”) formally signed a strategic cooperation framework. The agreement will provide strategic cooperation on products, technologies, global channels, and capital. Li Qiang, general manager of Midea Wisdom Home Technology Co., Ltd., and Phillip Zhang Nanxiong, co-founder of Ayla Networks Ayla, and President of Greater China attended the signing ceremony.

One is the leading home appliance manufacturer who has been on the Fortune 500 list, and the other is the IoT cloud platform supplier who has just won huge financing. What kind of surprises the cooperation between the two parties will bring to the IoT market market.

Beautiful: insert "wisdom" wings for home appliances

At the signing media meeting, Li Qiang, general manager of Midea Smart Home, said that Midea Group has already begun to deploy smart homes, and has already established Midea Smart Home Technology Co., Ltd. to better develop smart home business. This cooperation with Ayla, It is an important step for Midea Group's smart home business to expand internationally. Ayla will serve as a partner of the US Group to serve third-party cloud platforms in overseas markets, and work with Midea to create a global smart life service system.

Since Mr. He Hengjian started his business in 1968 with a total of 5,000 yuan, Midea has grown into a Fortune 500 home appliance manufacturer with a turnover of more than 100 billion. The products manufactured by Midea have entered thousands of households. Household. Domestic sales of many home appliances are in a leading position.

Entering the second decade of the 21st century, with the popularity of the concept of the Internet of Everything, the United States is also seeking change, and is arming its traditional home appliances with "wisdom" to bring new experiences to consumers.

According to Li Qiang, Midea announced the M-Smart strategy in 2014, officially blew the clarion of the intelligentization of all categories of home appliances, and inserted new wings for traditional home appliances by providing M-Smart protocols and modules. At present, most of the products shipped by the US have been equipped with "smart" modules, and more than 30 categories of home appliances in the United States can also be interconnected.

However, most of Midea's current products are only for the domestic market, and for overseas markets with different needs. Midea is also looking for a stable and secure IoT cloud platform solution, which has led to the cooperation between Midea and Ayla. In the words of Li Qiang, that is:

The beauty of the smart home has been doing is to create an open ecosystem, together with outstanding companies at home and abroad to make the smart home industry to provide users with a better smart home experience.

For example, the recent cooperation between the United States and Huawei, Duya and other non-home appliance companies is opening up key industries in the field of home appliances. In March of this year, "US 2025 saw the future" smart home results conference, the United States put forward the vision of "global smart life operators", and the cooperation with the international Internet of Things company Ayla Networks is even more beautiful. The business layout in the international smart market adds new competitiveness.

Ayla: Helping traditional home appliance manufacturers take off

We know that to enable traditional devices to plug in the "wisdom" wings, we need to put a module on the device, connect to the cloud platform, connect to the terminal, and let the user pass the APP-cloud platform-terminal process mode. To perform the control. In this case, a third party other than the equipment manufacturer is required to provide a complete set of link services, and Ayla is just one of them.

Ayla, which has just received a $39 million C-round investment from well-known institutions such as Grant Capital and Sannuo, is a well-known IoT cloud platform provider. After several years of development, Ayla has deployed related services in the United States, Europe, China and Japan, and through close cooperation with world-renowned chip manufacturers and module factories, Ayla has established itself in the IoT cloud platform service. Its advantages and barriers, its product offering scalability, security and other characteristics have been highly recognized by customers from the United States and Europe and other places, Ayla's performance in the past few years has also grown exponentially.

With these unique advantages, Ayla has become a close partner of the US to tackle the overseas smart home appliance market.

Zhang Nanxiong, co-founder of Ayla and president of China, told reporters: "The United States has a long-term advantage in B2C home appliances, smart homes, channels, etc. And Ayla is more focused on the globalization of the Internet of Things cloud platform technology, this cooperation The layout of the two sides in the field of smart life is a strong promotion. We hope that the cooperation with the United States will become a reference and model for China's home appliances to create a global smart life service."

Win-win cooperation to guide the transformation of China's home appliance manufacturing industry

We can clearly see that from the perspective of complementary advantages, the signing of Ayla and Midea is a win-win situation.

Ayla Networks has a globally deployed IoT cloud platform that provides cloud platform intelligent networking services for Chinese home appliances in the global market. At the same time, Ayla Networks has established close cooperation with various online and offline channels in the United States, Europe and other markets (such as Best Buy, etc.). These channels have provided a powerful boost to the international market layout of the intelligent era of Chinese home appliance enterprises. force.

From a beauty point of view, all categories of beauty have been intelligent, and each category has at least one smart product. As an internationally influential third-party cloud platform, Aila can complement and improve the unified IoT access of Midea products overseas, providing one-stop services, including device-side development, cloud platform configuration, and mobile application development. , project management, etc. Midea's products have been assisted by Ayla in overseas markets, and will be even more powerful. At present, we have cooperated on air conditioners, electric ovens, wine cabinets and other product levels.

From the perspective of the home appliance manufacturing industry, the impact of this cooperation is also huge.

Ayla Networks is an open, internationally deployed IoT cloud platform enterprise. It has established partnerships with industry-leading manufacturing brands in many areas of the world, such as Hunter Fan, the largest ceiling fan brand in the United States, and AO Smith, the largest water heater manufacturer in the United States. , American smart wearable innovation leader Owlet, Germany's Berlin smart coffee machine innovation brand Bonaverde, Dutch smart home lighting innovation brand Innr lighTIng, Ireland's world famous fireplace brand Dimplex and so on.

Based on the beauty of the product group and the advantages of the industrial group, Midea's wisdom is focused on providing consumers with the most professional smart home experience services. The strategy of “open, integrated, cooperative and win-win” is open to the whole industry. For example, cooperation with Huawei and Duya has opened up a variety of application scenarios for smart home appliances, smart phones, smart routers, smart tablets and even wearable devices. At the same time, it leads the smart home to expand in depth, and will be all kinds of electric curtains and drying racks. Non-home appliances such as doors and windows are introduced into the M-Smart platform.

In addition to better serving the Chinese home appliance industry, the two sides will also work together in many manufacturing industries in the non-home appliance sector to jointly promote more intelligent transformation of the traditional manufacturing industry.

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