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Recently, IHS, a world-renowned market research agency, released statistics on the global TV market in the first half of 2017. Hisense LCD TVs performed well in developed markets such as Western Europe, North America and Japan in the first half of the year, with an average size of 47.9 inches in the second quarter of 2017, surpassing Samsung and Sony to rank first in the world.
According to IHS statistics, in the first half of 2017, Hisense TV's global sales accounted for 6.2%, of which 4K TVs accounted for 7.8% of global shipments, ranking third in the world. In the second quarter of 2017, the average shipment size of global LCD TVs was 42.2 inches, while the average shipment size of Hisense TV reached 47.9 inches, which surpassed that of Samsung and Sony and ranked first in the world. In terms of shipping prices, the average shipment price of Hisense LCD TVs reached US$437 in the second quarter, which is much higher than the average price of LCD TVs worldwide of US$386.2. At the same time, the shipments and sales of Hisense TV in developed regions such as Japan, North America, and Western Europe all increased significantly year-on-year, and the advantages in high-end markets such as large-screen, 4K, and smart phones have become increasingly evident.
In recent years, in the case of a weak market in the global color TV industry, Hisense TV has been showing a trend of contrarian growth overseas. Hisense TV focuses on the high-end market overseas and focuses on its own brands. It uses the brand to pull the international market to continue its high growth. With the help of sports marketing, it continuously sponsors top events such as the European Cup and the World Cup, greatly shortening the time for overseas consumers to understand Hisense, and its global reputation. Raise quickly.
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