Another dark horse in the environmental protection industry has emerged as a new wind system

In the environmental protection industry, "black horse" is not a strange word. There are "black horse" companies that have made a big splash, and there are eye-catching "black horse" products, and even the "black horse" prince behind the huge capital. In recent years, “Dark Horse” has increasingly favored environmental protection industry segments with high growth potential, such as the “black horse class” segment, the fresh air system.

In the home appliance industry, the category of market sales growth of 50% per year is very rare. The industry's profit can reach 100% or even 200%, which is even more than a master in the world. The rarity is comparable to national treasure. Coincidentally, the fresh air system in the field of air purification is such a rare existence.

According to the data of Aowei Cloud Network, the market size of China's fresh air system in 2016 is as high as 6 billion yuan. It is expected to reach 9 billion to 10 billion in 2017, an increase of nearly 50% year-on-year. In 2020, the output value will exceed 50 billion. Through data comparison, the industry's profit is close to 200%.

If the air purifier is the fifth home appliance after color TV, refrigerator, air conditioner and washing machine, then the fresh air system is expected to become the sixth home appliance after color TV, refrigerator, air conditioner, washing machine and range hood. Although the discriminating standards are not the same, it is enough to show that the people and the capital market are optimistic about the fresh air system.

In addition to the fierce pursuit of the market, the frequent appearance of the fresh air system on the government procurement list is enough to show that its status is rising. According to the incomplete statistics of the “Government Purchasing Information”, in the third quarter of 2017, there were more than 20 fresh air system procurement projects with a purchase amount of more than 60 million yuan.

The pilot project of the new wind system into the campus is advancing, and the housing decoration market provides huge demand, which provides important development opportunities for the future development of the fresh air system. Based on the above judgments, the market is optimistic that within 5 to 10 years, the output value of the fresh air system is expected to break the 100 billion checkpoint and open up the trillion-level market prospect after a deeper period of cultivation.

China Environmental Protection Online Lao Cui believes that, like air purifiers, the low penetration rate of fresh air systems means a broad market prospect in the future; the rise of the middle class also drastically drives the upgrading of market demand for fresh air systems; multi-channels for Internet companies and traditional enterprises. The diversified layout and the booming domestic brands have become the main source of strength for the expansion of the Blue Ocean market.

Just the "sequel" brought about by the rapid development can not be ignored. Among them, the lack of industry standards is the biggest obstacle to the development of the current fresh air system. The shortcomings of technical standards and testing standards have greatly reduced the barriers to entry for the new wind system industry. Capitals and companies have crossed the border and hope to share a piece of the pie. However, most companies lack core technology, and the quality of products and services is also uneven, which greatly aggravates the chaos of the market.

Due to the limited popularity, consumers who do not know much about the fresh air system are more likely to use price points. The immaturity of the pricing mechanism makes the prices of products on the market uneven, and the gap is huge. Even the cost of services, installations, etc. at the same price varies widely, allowing consumers to shout "eyes" and "heart plug".

In the high-speed growth period of the industry, it has encountered so many "disorders", which is undoubtedly a great obstacle to the long-term development of the fresh air system. The disease has been clarified, how to prescribe the prescription?

We believe that there are no more than the following: 1 The introduction of national standards and the development of industry norms. 2 Focus on cultivating talents and building an incentive system. 3 Set up the detection mechanism and start the hierarchical management. 4 Encourage the development of innovation and maintain the spirit of ingenuity. 5 Accelerate brand building and optimize channel construction. 6 Integrate collaborative resources and improve the supply and demand chain.

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