Indell embraces NASA and sets a new benchmark for car refrigerators

Indell's car refrigerator has achieved remarkable results in the international arena. From partnering NASA to setting a new benchmark for car refrigerators and redefining car refrigerators, Indell is undoubtedly at the forefront of the industry. Since entering the Chinese market in 2012, it has quickly occupied the domestic highland and entered China in a short period of time, which reflects the three major dividends of the market.

In Italy in 1967, the first car refrigerator with the Inder trademark was put on the floor, which opened the history of the car refrigerator. After a lapse of 50 in New York Times Square, the first car refrigerator appeared in the advertisement. On the big screen of Starck, Yingdell, who is more than half a hundred years old, celebrates himself with a high-profile "ba screen", and also tells the world about its glory moments during these 50 years.

Embrace NASA and set a new benchmark for car refrigerators

Since its inception, Indell’s name has been filled with “global car refrigerator inventors”, “the world’s largest manufacturer of compressor car refrigerator products”, “leading sales in Europe for ten consecutive years”, and “occupying 30% of the global market share”. "A lot of titles." As the world's leading car refrigerator brand, Indell is also one of the explorers in the high-end technology field, especially the long-term cooperation with NASA, which has established its international influence.

As everyone knows, NASA is the pioneer of "manned aerospace". Almost all projects will be open to public bidding for major US technology companies. NASA will put forward the basic requirements of the project in advance, and then each company will produce corresponding bids according to its own technical capabilities. After the NASA assessment, select the company that best meets the requirements and further finalize the contract details.

Boeing, General Electric and Lodien Propulsion Power have collaborated with them. Other commercial companies involved in space programs, including Rockwell, West Electric and IBM, are also leaders in their industries. As a pioneer in the field of car refrigerators, Indell also had in-depth cooperation with NASA as early as 1982. The specially developed refrigerator was loaded and loaded into space during the fourth flight of the Columbia Space Shuttle.

The success of a series of achievements and the endorsement of NASA undoubtedly demonstrates Indell's industry status, and its technological innovation has set a new benchmark for the car refrigerator industry.

Entering China, reflecting the market's three dividends

The achievements in the international arena have laid a good foundation for Yingdell to enter the Chinese market. Since entering the Chinese market in 2012, with the world's leading technology and excellent product quality, it has quickly occupied the domestic industry highland in a short time. It has become a partner of many well-known automobile brands such as Mercedes-Benz, Cadillac, Lincoln, Toyota, Daimler, etc. Of course, behind the success of the Czech newspaper, it is inseparable from the three major dividends in the Chinese market.

First of all, the development of the domestic automotive industry and the rise of self-driving tour provide an external opportunity for car refrigerators. According to statistics, as of 2017, the number of motor vehicles in the country exceeded 300 million for the first time, including 200 million vehicles; 360 million motorists, including more than 310 million motorists and new registered users and annual growth. The amount is all the highest in history.

Responding to the amount of vehicles in existence is the gradual rise of pan-outdoors and outdoor outdoors in recent years. Traditional professional outdoor began to transform into leisure and outdoor, and family driving has become the most fashionable lifestyle nowadays, which has further promoted the rise of outdoor products market. From 2000 to 2015, the average annual growth rate of total retail sales in China's outdoor products market reached more than 47%, and the scale of the outdoor market has reached at least 10 billion. Behind these figures, we can easily find that the demand for self-driving peripheral products is constantly expanding. In other words, the development of self-driving peripheral products represented by car refrigerators has entered the fast lane.

Secondly, in the context of consumption upgrading, the self-driving field is inevitably embarking on this wave. Quality travel has become the pursuit of more and more people, which indirectly promotes the birth of a new format - car refrigerators are increasingly used, and become the standard for self-driving tour. There is no doubt that Indell, which is the mainstay of the high-end market, has become a beneficiary.

Finally, the industry's head brand promotes the explosion of car refrigerators. The rise of any category is inseparable from the promotion of industry leading brands, just as Apple has set off a smartphone revolution, Tesla has ignited electric car blowouts, and car refrigerators are no exception. As the pioneer of the car refrigerator and the industry leading brand, Indell also spares no effort in promoting the whole industry. From the "Ba Ping" American Times Square to the joint car companies to conquer the Tengger Desert, through the Lop Nur no man's land and other publicity activities, all show their pivotal role in the promotion of the car refrigerator industry.

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