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Recently, the home appliance industry observer He Yang said that in the face of consumption upgrades, the home appliance industry should rely on the trend of branding, health and intelligence to optimize industrial structure and product layout.
As a home appliance industry in an important area of ​​life, despite the general trend of consumption upgrading in recent years, it has gradually entered a new stage of development. However, in the view of relevant industry experts, the problem of insufficient development imbalance in the home appliance industry still exists: first, due to The monopoly of technology has caused many consumers to “see the price change†and cannot afford and possess high-quality products. Second, the application of cutting-edge technology in consumer products is slow, and more is to stay in the laboratory or national industrial use, and penetrate into The level of consumption can't keep up.
Faced with the contradiction between a better life and the development of the industry, how can home appliance businesses use the trend of branding, health and intelligence to optimize the industrial structure, expand the product layout, accelerate the technological innovation, and upgrade the products and markets through consumption. Levels to meet the consumer's good home wishes?
Breaking the monopoly of technology and allowing more consumers to enjoy the products of “noble and expensiveâ€
“The base of consumption upgrade is manufacturing upgrade.†Heyang, an observer of the home appliance industry, analyzed that the home appliance industry was unevenly developed. Many high-end technologies and product quality were concentrated in the hands of a few home appliance companies and foreign brands. The monopoly of technology led to expensive prices. For ordinary consumers, the pursuit of an ideal home environment and home appliances requires huge costs.
Take the world famous home appliance brand Sharp as an example. In the early period, although the screen, technology and product quality were at the international first-class level, it was also the technical standard setter of the industry. However, after all, the price was higher, and it was not very close to the domestic TV. The mass consumers are very reliant on Sharp TV products, but look at the price and dare not take it.
After Foxconn's capital injection and empowerment, Sharp took advantage of Foxconn's industrial chain to expand its production efficiency and reduce supply chain links to expand mass production. The production cost of high-end home appliances was greatly reduced, and it was “not expensive†in price. Sharp's consistent technical quality and product quality, with its core technology itself, through the core technology in the sinking of various product lines, so that different TV products have high-quality technology, in terms of quality has reached "noble."
As the market trader of Sharp TV, Dr. Chen Zhenguo, vice president of Foxconn, said that Sharp relies on its technological advantages and the advantages of Foxconn industry chain to position its products as “noble and expensiveâ€, which is to make technology based on user experience and innovation, in line with consumption upgrades, to the Chinese market. At the same time, the price can be accepted by consumers, so that Chinese users can more easily enjoy the life changes brought by high-quality products.
"Consumer upgrades should change the consumption choice of 'seeing price change' in a noble and inexpensive way." Zhang Ding, a think tank researcher engaged in consumer economic research, believes that "noble and expensive" is the key to the product's need to meet the needs of a better life. word.
Widely popularize cutting-edge technology and promote the level of civilian-grade products
Zhang Ding said that in addition to the high price and the inability to meet the needs of a better life, another important factor is that the application of cutting-edge technology is slow or impossible to apply in real life. Some technologies that could create more quality for life are currently in the experiment. The industrial use of the room or the country can not keep up with the level of consumption, which creates a reality that money can't buy a good life.
"Through manufacturing upgrades, integration of industrial chains, lowering production costs, core technologies sinking various product lines, and letting high-end products enter the homes of ordinary people, is the main path for the current home appliance industry to cope with the imbalance between the need for better life and development. One.†He Yang, an observer of the home appliance industry, said.
Among the high-end home appliance brands, Sharp is equipped with Foxconn's most advanced full-industry chain to launch 60-inch and 70-inch screens to meet market demand. Especially in June this year, Sharp introduced the first truly integrated Foxconn manufacturing process and Sharp panel technology. Sharp's contempt series of products, with "wide, deep, high, speed" - cadmium-free wide color gamut, high dynamic contrast depth of field effect, high brightness contrast, dual decoding processing speed, fundamentally enhance the consumer Audiovisual experience.
However, when enjoying the visual pleasure brought by the big screen, some consumers are squatting on the big screen and other factors to stop the big screen. To this end, Sharp continues to innovate in display resolution technology, from 2K to 4K, to the application of the most advanced 8K display technology to large-screen TVs, and constantly shorten the distance between people and TV sets. With a 60-inch 4K TV power, the proper distance is about 2.5 meters. In the 8K environment, the viewing distance is reduced to 60 cm or 70 cm. The length of one arm can interact with the TV.
In fact, the most advanced technology is transforming from laboratory to consumer life faster and faster. In the second half of 2016, Foxconn and Sharp established the 8K Display Ecosystem Lab in Shenzhen. At the end of August this year, the world's first 8K TV was launched.
"Sharp's 8K technology is not just to enhance the comfort of large-screen TVs through resolution. "8K images are not only the cornerstone of 2025 made in China, but also the key to improving the future of human beings. "Sharp related person in charge said that Sharp's layout of 8K ecology and 5G technology, leading the industry's overall upgrade with the most advanced technology, and promote the balanced development of the home appliance industry at the high-end level.
It is reported that in Sharp's 8K ecological application, with the performance of 8K ultra-fine image quality and the high-speed network low-latency support of 5G technology, in the future, whether it is basic video call, online shopping, or even real-time traffic big data, Security systems based on face recognition technology will break through the limitations of the prior art and break the real and virtual boundaries between people and the Internet. In the future, combined with the public cloud, the TV screen will be combined with safe living, transportation life, educational life and industrial life to form different large-screen scenes. The combination of TV and surveillance creates a safe entrance for the family; the combination of TV and car forms the Internet of Vehicles, enabling the car to be started at home, or synchronizing the information of the car with the TV; educational life scenes, whether it is child education or adult re-education, and academic, The needs of a movie or conference can be realized on a large screen.
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