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Apple's iPhone X has begun selling at the headquarters of its rivals, Samsung and LG, in South Korea. Recently, SK Telecom, South Korea's largest telecom operator, confirmed that within just three minutes of the sale, all available units of the iPhone X were already sold out. This is a significant contrast to the iPhone 7, which sold out its entire first batch a year earlier, but took 20 minutes to do so.
According to a spokesperson from SK Telecom, who spoke to Yonhap News Agency, although the inventory of the iPhone X was less than half that of the iPhone 8, the silver model of the iPhone X was completely sold out in under a minute. This shows a strong consumer demand for the new model, despite its higher price compared to previous versions.
Industry analysts estimate that the first batch of around 150,000 iPhone X units was distributed to the Korean market. They also noted that the initial sales of the iPhone 8 were about 60% to 70% of the previous year’s figures, and this was also impacted by the release of the iPhone X.
Even though South Korea is the home country of Samsung and LG, consumers there have shown tremendous interest in the iPhone X. Despite the fact that the price of the iPhone X in South Korea is significantly higher than in the U.S., with the 64GB model priced at approximately $1,237 (around RMB 8,200), compared to $999 (about RMB 6,617) in the U.S., demand remains high. This indicates that Apple's latest flagship device continues to attract global attention, even in markets dominated by local competitors.
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