See how Oaks breaks through and achieves beyond 2018AWE

In a vibrant display of innovation and creativity, Wu Xiaobo, a prominent figure in finance, and Zhang Chi, a visionary fashion designer, joined forces to support each other at the 2018 China Home Appliances and Consumer Electronics Expo (AWE). Their collaboration marked a new era for the air-conditioning industry, with a groundbreaking concept that was hailed as a world premiere by CCTV-2's "Economic Information Network" reporter and Jiang Feng, Chairman of the China Household Electrical Appliances Association. The event brought together industry leaders and enthusiasts eager to witness the future of smart living. The AWE featured a 3D panoramic display of Ningbo’s smart factory, a model for China’s 2025 demonstration project, which offered visitors an immersive experience of the fully automated production process. Additionally, the debut of the integrated stove in the kitchen electric hot product category sparked a new wave of competition, reshaping the market landscape. Under the theme of “telescope,” the event generated immense excitement, drawing over 250,000 visitors from around the world. Oaks made its grand appearance on March 8, revealing a range of surprises that captivated both industry professionals and the public. Visitors were impressed by the brand’s energetic presentation and innovative approach, describing it as more like an internet company than a traditional air-conditioning manufacturer. During the AWE, Oaks showcased its leadership in business transformation, technological innovation, and intelligent manufacturing. It demonstrated cutting-edge technologies and creative strategies, earning the title of “Almighty King” of the 2018 AWE. Industry experts acknowledged that Oaks not only entertained but also signaled a shift in the industry’s direction, emphasizing the importance of continuous innovation and the acceleration of “straight road overtaking” in 2018. One of the highlights of the event was the Oak Pavilion, where visitors could experience a glimpse of the future of smart living. Wu Xiaobo personally witnessed the world premiere of a new air-conditioning concept, calling it a “new species” in the industry. A 270-second video provided a detailed look at the product, while a 3D panoramic smart factory allowed attendees to explore every corner of the production process. Oaks has consistently led the home appliance industry’s transformation. In 2016, it introduced idol stars to the air-conditioning sector; in 2017, it embraced cross-border collaborations with fashion designers, creating new traffic IP. In 2018, it pushed boundaries even further by integrating financial influencers, fashion pioneers, and advanced technologies into a comprehensive showcase. Behind these impressive displays lies a deep commitment to IoT, intelligent manufacturing, and technological innovation. Oaks has successfully redefined its brand identity, positioning itself as a leader in smart manufacturing, high-quality products, and fashion-forward design. This strategic move sends a strong message to the industry and consumers alike. Over the past few years, many competitors have envied Oaks’ success in the e-commerce space, but what truly sets it apart is its full integration of the Internet mindset across product innovation, marketing, and user interaction. Every initiative is driven by efficiency and focused on delivering value to users. Oaks’ journey over the past three years has been one of continuous advancement. From boutique manufacturing to leading the e-commerce revolution, and then to becoming a top-tier brand, the company has transformed the air-conditioning industry. Its “Butterfly” strategy has shifted the competitive landscape and redefined brand structures. Today, Oaks' latest smart factory boasts an annual production capacity of over 7 million units, achieving full-scale production in just 15 months. As a key project under China Manufacturing 2025, it serves as a benchmark for intelligent manufacturing and will further enhance the brand’s quality and efficiency. With the success of the 2017 Quality Commendation Conference, Oaks continues to innovate with its AYA, Geek, Plunging, and Ming series, gaining widespread recognition. At 2018 AWE, Oaks' air conditioners, alongside global brands like Sony and Siemens, received the “Ipland” Golden Word of Mouth Award, reinforcing its popularity among young users. Oaks has become a driving force in the air-conditioning industry, breaking the traditional dominance of the “Chen Feng 20 years” pattern. Over the past decade, no other company has matched Oaks’ pace of transformation, execution, and creativity. By redefining the relationships between enterprises, products, channels, and users, it has earned global recognition and set the stage for its next strategic goal: reaching a market value of 100 billion and a scale of 100 billion, with billions in profits. In conclusion, 2018 AWE not only highlighted Oaks’ leadership in the industry but also demonstrated its ability to lead the times. With continuous innovation and a vision for the future, Oaks is setting the standard for the next era of smart living.

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