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Five days after the release of Xiaomi TV, Xiaomi ushered in a complete counterattack of the home appliance company's "gunpowder smell". The veteran color TV giant Skyworth not only cooperated with Ali to launch the 1999 yuan smart TV, but its executives also publicly satirized Xiaomi TV, saying that it is an "industrial civilization" in the "Stone Age" compared with professional home appliances.
Skyworth publicly compared Xiaomi's 47-inch TV with its own Kukai 42-inch TV: the former is 2999 yuan, the latter is 1999 yuan; the former uses a V13 panel, the latter uses a higher configuration V14 panel; the former has a thickness of 8.4mm, and the latter 5.9 mmm. Skyworth aims to declare its advantages in smart TV hardware, so it is not afraid of Xiaomi.
Moreover, Skyworth is not just killing Xiaomi on smart TVs.
According to Gong Qi, CEO of iQIYI, recently announced on the Smart TV Forum that the Internet box product jointly launched by Skyworth and iQIYI is expected to be launched within 1-2 months. The box products of iQiyi and Skyworth will adopt the hardware charging and content free mode, and Xiaomi box is obviously one of the main target opponents.
After the traditional territories were "invaded", other home appliance companies also emphasized that the TV companies that are alive today are coming out of the TV battle "the bloody sea of ​​corpses". Xiaomi used the price as the starting point to be unlucky and picked a group. Opponents who are not easy to deal with. A senior executive of a color TV company told Tencent Technology that “the momentum and public opinion cannot be lost to Xiaomi.â€
Undoubtedly, the smart TV market will enter a stage of intense offensive and defensive warfare. What is little known is that Skyworth, which now "fires" on Xiaomi, has a strong connection with Xiaomi TV. According to Wang Chuan, co-founder of Xiaomi and head of Xiaomi TV, Skyworth President Yang Dongwen had intended to invest in Xiaomi TV and had many exchanges with Wang Chuan, but the cooperation ended because of inconsistent ideas.
Skyworth once wanted to invest in Xiaomi TV
Xiaomi TV started the project early last year, and this project is responsible for more watching. Lei Jun confessed to Tencent Technology that Xiaomi's M & A is more about attracting the leading figure-Wang Chuan. Wang Chuan had been involved in the creation of Xiaomi before joining Xiaomi. He had interviewed several co-founders in the early days, so he was the co-founder of Xiaomi.
In fact, Lei Jun and Wang Chuan have quite a relationship, and the cooperation is not limited to this. After the founder of Jinshan Software asked Bojun to retire, Wang Chuan served as the CEO of Jinshan Software for Lei Jun until the current CEO Zhang Hongjiang was in place and will Only leave after the handover. It is this experience of acting CEO of Kingsoft that made Wang Chuan and Skyworth President Yang Dongwen have an intersection.
In early 2012, Yang Dongwen led a team to visit Zhang Hongjiang to discuss the cooperation between Skyworth TV and Jinshan Cloud, a subsidiary of Jinshan, in order to build Jinshan Cloud into Skyworth Cloud TV. Wang Chuan happened to hand over work with Zhang Hongjiang, and Zhang Hongjiang invited Wang Chuan and Yang Dongwen to meet together. During the communication, Wang Chuan found that Yang Dongwen was very interested in the Xiaomi model and introduced him to how to use the Xiaomi model for TV.
Interestingly, Wang Chuan found that Yang Dongwen's knowledge of Xiaomi did not come from news reports, but was influenced by his son. Yang Dongwen's son is a "rice vermicelli" who told many stories about Xiaomi to Yang Dongwen, which also gave Yang Dongwen a clear understanding of the Xiaomi model. In the process of chatting with Wang Chuan, Yang Dongwen took the initiative to propose that Skyworth would invest in Wang Chuan as a smart TV.
Yang Dongwen threw out preferential conditions: Skyworth only accounted for small shares. In order to show sincerity, after leaving Jinshan headquarters, Yang Dongwen also sent people to communicate with Wang Chuan many times, hoping Wang Chuan to be a smart TV.
However, Xiaomi TV and Xiaomi mobile phones have the same principle: they are sold at close to the initial cost, and in the future, they will be diluted through large-scale costs, and they will make money through value-added services and derivative income. As Lei Jun admitted, smart TV is not working well, and Xiaomi may be in a mess.
This is also the biggest disagreement between Wang Chuan and Yang Dongwen. If you do it in the Xiaomi model, you have to sell it at a cost price. In Yang Dongwen's view, Skyworth cannot accept the model of not only making no money but also losing money, and finally gave up the idea of ​​cooperation with Wang Chuan. .
Nevertheless, Yang Dongwen did not give up the idea of ​​being a smart TV. Yang Dongwen recently publicly admitted that Skyworth has been brewing as a smart TV for three years. The advantages of TV sets compared with PCs, mobile phones, and tablet computers are large screens, clarity, and color gamut width. Next, smart TVs are mainly extended and developed in terms of open platforms and human-computer interaction, which determines the strategic transformation of TV companies.
SKYWORTH has also increased its cooperation with Internet companies and launched three smart TVs in one fell swoop, namely 42-inch 2D Youth Edition, 3D Dream Board, and 55-inch 3D Edition. The 42-inch Youth Edition costs as low as 1999 yuan. Kukai became the second largest brand of Skyworth TV. It is different from other TVs in product positioning, R & D and sales, but it is shared in logistics, warehouse, distribution and service.
Today, Skyworth continues to "fire" on Xiaomi TV. In comparison, Xiaomi doesn't want to compete with Skyworth's "needle tip to wheatgrass", but only emphasizes the use of Internet to make TV. Lei Jun, chairman of Xiaomi Technology, publicly pointed out that Xiaomi TV is equivalent to a large-screen computer, and TV is just a function. Xiaomi is only promoted in the logistics area that Xiaomi can implement, and the number of smart TVs initially sold is limited.
Xiaomi's water test box suffers from policy barriers
After failing to communicate with Skyworth, Wang Chuan did not give up his idea of ​​smart TV. At this time, Lei Jun also wanted to be a smart TV. However, since Xiaomi has never done a smart TV before, this time it takes a step-by-step approach to making Xiaomi TV. Wang Chuan believes that the box is an important subset of smart TVs. To make a Xiaomi box first, you can test the market response to see if users really need it.
Wang Chuan's verification was successful, Xiaomi Box's word-of-mouth response was good, and the activity was high. The discussion of the living room war surrounding Xiaomi Box has not stopped. According to official data from Xiaomi, Xiaomi Box has a daily activity of 40% and a weekly activity of 70% to 80%.
The Xiaomi box did not go well at the beginning. Due to the access to Radio and Television Document No. 181, it died of death at birth. Although the Xiaomi box eventually "revived", it still had a lot of "downsizing" and some functions were castrated. Even after reaching a cooperation with CNTV, the Xiaomi box can only be sold in three pilot areas in Shanghai, Hangzhou and Changsha.
This is undoubtedly a frustration for Xiaomi, which has been running smoothly since its inception, and is invincible in the smartphone market. Recalling this experience, Wang Chuan confessed to Tencent Technology that Xiaomi had never done a box and could not predict all things.
Wang Chuan also pointed out that the Xiaomi box has high prestige internally. Although sales are limited, the Xiaomi box has already explored the way for Xiaomi TV, including MIUI and Xiaomi TV compatibility. Many tests have been done. Features.
The data shows that Xiaomi TV uses a 47-inch LG \ Samsung 1080p HD screen and is equipped with a Qualcomm 8064 quad-core 1.7G processing chip. It claims to meet the needs of users for interactive live TV programs, online videos and games. Users can install and delete games and applications. Like Xiaomi mobile phones, it focuses on high cost performance models.
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