New era of smart phones: Microsoft acquires Nokia

Microsoft announced the acquisition of Nokia's mobile phone business. Since then, the top three smartphone platforms have their own ability to manufacture mobile phones-the pattern of smartphones and lakes has been rewritten.

All the smartphone industry parties have invariably regarded September as the time to change the pattern. The rivers and lakes are not calm at all. Everyone has the ambition to dominate and have a hidden pattern strategy. This September, Apple, Samsung, Sony, Xiaomi, and Meizu all showed their talents to show off their latest weapons.

It doesn't matter if your impression of mobile phones is still in the iPhone era-smartphones have really not changed much in recent years. Enlarged iPhone, thinned iPhone, battery-changable iPhone, and iPhone with many additional features. Six years later, all mobile phones still failed to jump out of the smart phone defined by Jobs.

After Microsoft acquired Nokia's mobile phone business, there were many voices of doubt in the industry. As the third largest smartphone platform, Windows Phone's market share in the latest quarter was only 3.3%. But we still list it in the three kingdoms camp, on the one hand is the maturity of the entire system, the other reason is that behind the platform is not bad money Microsoft and willing to contribute Nokia.

After Microsoft's acquisition of Nokia's mobile phone business, the official published a beautifully prepared information, which mentioned the many benefits Nokia will bring to Microsoft and the complementarity and compatibility of both parties after the acquisition.

In fact, Microsoft's biggest embarrassment still comes from itself. As the third largest smartphone platform, Windows Phone's market share in the latest quarter is only 3.3%-if the cumulative sales are counted, the share of WP phones is even less than 1%. In the past few years, Apple iOS has sold 600 million terminal devices. Sundar Pichai, Google ’s senior vice president, announced today that the number of active Android devices has increased significantly, breaking the 1 billion mark. Microsoft's WP platform has only 12 million sales.

However, we still rank Microsoft in the ranks of the Three Kingdoms. On the one hand, the maturity of the entire system, the gap with Microsoft and Android is not as large as the market share performance, and the other more important reason is that behind this platform Standing is Microsoft, and now we have to add a Nokia.

The importance of mobile platforms to Microsoft even exceeds that of desktops-at least this is not a lie in future strategies. Take a look at the Windows 8 that doesn't look like it. Microsoft even sacrificed the stability of its desktop system in order to move to the mobile terminal. This is one of Ballmer's criticized but still insisted directions.

As the weakest party in the "tripod," Ballmer, the head of Microsoft, will retire within 12 months. This is a risk of WP going into the future-this scene is similar to Liu Beibai Emperor Chengtuo alone-the key to the next story is, will Microsoft find a persevering Zhuge Liang, and successfully enter the Central Plains with ideals?

In the field of mobile phone hardware, Samsung and Apple occupy half of the country-this is much better than the mobile phone platform. At least, the two leaders have left half of the market space for later generations. In the global mobile phone market, Samsung and Apple accounted for 31.7% and 14.2% of the market respectively, and the 3rd to 8th places occupied a total of 23.6% of the share-the remaining 30%, there are more long-tail manufacturers to share.

Therefore, today's hardware market is far from the moment when the pattern is set. Samsung and Apple have certain advantages, and others have their own opportunities. Even manufacturers outside the top eight have the possibility to catch up.

In the field of mobile phone hardware, Samsung and Apple accounted for half of the country, but now the market is far from the moment when the pattern is set. Samsung and Apple have certain advantages, and others have their own opportunities.

Nokia could have been excluded, but after it was acquired by Microsoft, the treatment of the dry son and the pro son was completely different; LG was very happy to get the cooperation opportunity of the Nexus 4, if you believe that Samsung can succeed, then do n’t underestimate LG ; There are three Chinese companies, Lenovo, Huawei and ZTE. These three companies seem to be constantly trying on the road to the high-end machine market and at the same time they are not confident enough-in fact, this is nothing, it can be invincible like a grassroots-don't believe look at Xiaomi.

Huawei: will not acquire mobile phone manufacturers to increase market share

Chen Lifang, a member of Huawei's board of directors and senior vice president, said on Wednesday that Huawei would not acquire mobile phone manufacturers in order to increase its smartphone market share.

After Microsoft announced its agreement to acquire Nokia's mobile phone business, analysts focused on the future fate of the two major smartphone manufacturers, BlackBerry and HTC. And Chen Lifang told reporters in London on Wednesday: "We have never considered an external acquisition. We hope to rely on our own power to win the market."

An article published by the British "Financial Times" in June this year quoted Yu Chengdong, head of Huawei's consumer business group, as saying that Huawei will consider acquiring Nokia to help itself become the world's leading smartphone manufacturer. But then Huawei denied the content reported by the Financial Times.

Huawei said on Wednesday that in order to enhance its own innovation capabilities, the company has signed a chip architecture licensing agreement with British chip design manufacturer ARM, which will enable Huawei to design its own microchips. Huawei has signed a nine-year cooperation agreement with ARM this time. Huawei will fully use ARM's low-power technology in its telecommunications equipment, cloud computing and mobile phone businesses.

Microsoft's Nokia merger threatens to prevent Windows Phone from going backwards

Regarding the impact of Microsoft's acquisition of Nokia, I am afraid that Microsoft is most reluctant to see it, that is, the shrinking of the Windows Phone camp.

For Microsoft, the second-largest acquisition in history (the first is the $ 8.5 billion acquisition of Skype) is not just as simple as enriching its hardware power. Can more mobile phone manufacturers invest in the Windows Phone camp and embrace Windows? Phone market share is the key.

The latest statistics show that in the first quarter of 2013, Android, Symbian, iOS, Windows Phone and BlackBerry systems accounted for 51.4%, 23%, 19.9%, 3.6% and 0.4% of the global smartphone operating system respectively.

It can be seen that the gap between Windows Phone's share and Android and iOS is very large, and most of the only 3.6% market share is also contributed by Nokia Lumia series mobile phones. Although it is expected to quickly integrate after the acquisition of Nokia and promote the rapid increase in the market share of Windows Phone, it is obviously not possible to rely on Nokia alone to shorten the distance to catch up.

So, after Microsoft acquired Nokia, what will the attitude of various manufacturers be like? Will it be as far away as Microsoft expects?

HTC and Samsung, which had launched Windows Phone products, did not comment. A Samsung spokesperson said that Samsung ’s official response to the deal was “refusal to comment”. HTC also gave a similar response. A HTC spokesperson said: "We are evaluating the current situation and there are no comments yet."

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