Smart projection three points and drive the first hundred billion market

In the past two years, the projection industry event has been very numerous. The recently released 2017 projection sales data also aroused considerable attention. The data shows that in the first quarter of this year, the shipment of projectors was 46,000 units, an increase of only 5.9% compared with the same period of last year. Compared with last year, total sales have increased this year, but there has been no significant increase in high-end high-end products, making the industry's overall product profit margins not rise. Faced with this situation, the timing of enterprises is particularly critical. Three-dimensional layout of the projection market, home field projection into a "dark horse" From the analysis of various market segments in the projection industry, laser education projectors still accounted for the top spot, accounting for 60% of the market share, with sales of around 26,700 units, a decrease of 24.7% from the previous quarter, and sales of 420 million yuan, a decrease of 24.7% from the previous quarter; Projection accounted for 23% of sales, sales of 10.6 thousand units, an increase of 2.6%. The sales volume was 260 million yuan, a decrease of 8.2% from the previous quarter; the project area accounted for 11% of the projection, and the sales volume was 5,000 units, a decrease of 9.9% from the previous quarter. The sales volume was 580 million yuan, up by 24.6% from the previous quarter; the business sector projection was 6%, and the sales volume was 2.8 thousand units, up 13.7% from the previous quarter. The sales volume was RMB 80 million, which was a 21.2% increase from the previous quarter. It can be seen from the sales data in the first quarter that the report cards in the home area are especially bright, which is a nearly five-fold increase compared to the same period of last year. Home smart projection products have become a new fashion for home entertainment, the picture shows still projection products Since the laser was added to the projection, it was a rock that sparked a thousand waves. Only last year's sales volume, laser projector sales of less than 50,000 units, sales reached 2 billion yuan, its single price is expected to exceed 40,000 yuan, which shows that the laser projection market is a good prospect! “No intelligence, no life”, smart projection opens the door to smart life The hottest keywords in 2017 were non-intelligent microprojectors, portable projectors, and laser TVs. After the concept of non-screen TV was put forward, the popularity of smart micro-projection continued to increase, and the micro-projection market gradually expanded. The relevant data in the first quarter of 2017 showed that portable projectors with comparable sales volume of smart micro-investment were worth RMB 5,000. The price of projectors within the market is very impressive. On the other hand, the introduction of the new concept of laser television has quickly ignited the laser projector market. The picture shows the main portable iCAN Theater X1/X1s Although smart projection is gradually emerging in the market, many users are still unfamiliar with this. Therefore, brand trust and technological superiority are crucial for smart projection companies. For example, if you look at the iCAN Cinema X1/X1S, which was released in 2017 and is the main hit "after living after work," its appearance, brightness, and CIBN platform resources are also its highlights. At the same time, CIBN's license advantages are attached, and there are still many fusions. Resources, creating a "soft and hard integration" of the all-round strategic layout, making it still look at the entire TV terminal content on the differential competitiveness greatly enhanced. The picture shows still projection products iCAN theater X1 in the projection screen real shot The portable technology and projection industry are not new, and their reputation is not limited by the limitations of technology. The appearance of Pico chip technology solved the problem of setting up a small projection system. The appearance of LED light source abandons the traditional light bulb light source, making the projector gradually develop towards the miniaturized TV trend. By the end of last year, the total sales volume of portable projectors in China had exceeded 600,000 units, an alarming growth rate. In 2017, the total volume of portable projectors is expected to exceed 1 million units, which is expected to reach half of the sales volume of traditional projectors. With such a huge market potential, portable projectors are undoubtedly the real new force in the home market! The picture shows still projection products iCAN theater X1 in the projection screen real shot The era of the big screen into the market, laser TV reputation In 2016, for laser TVs, it was a year of savings and the laser TV team was growing. After entering the year 2017, with the fiery laser TV, many companies have joined the ranks of laser TV. Subsequently, many Internet TV brands, including CKS, Hisense, LG, and Changhong, have joined the ranks of laser TVs. The momentum of laser TV has been on the rise. . The joining of various Internet TV companies has increased the fieryness of laser TVs, and has also aggravated the competitiveness of the market. How companies can gain a foothold in the laser TV market, their own advantages and technologies are the key. Take Shangsi as an example: Seeing still relying on the CIBN Internet TV platform, it can be said that it is based on intrinsic content advantages to enter the TV field; in addition, combining the hardware technology strength and integration ability. From the point of view of the laser cinema S2 released, the S2 not only has a super high performance-to-price ratio, but also has an ultra-short throw projection. It can throw out 120-inch large screens at 0.6m, and can display 80-300-inch projection screens according to user needs. Provide users with immersive audio and video enjoyment. In 2017, the entire projection industry is both an opportunity and a challenge. The continuous maturation of laser technology has made the projection market "rebirth", and at the same time it has also aggravated the competition in the industry. How companies in the stormy projection of the rivers and lakes to show their talents, to see the development of the various market segments is particularly important! Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.