When will the result of the “fancy peach blossom” of smart home?

OFweek smart home network News In recent years, the smart home market is hot and self-evident, once glorious as the stars of the "net red", attracting traditional and home appliance manufacturers from the "seas and eight shortages", Internet technology giants As new start-up companies flocked to the market, the market gradually became a trend of “hegemony and hegemony”. However, due to factors such as technology, business models, and corporate competition, smart homes have always maintained a temperament of “external heat and internal cooling”. It is said that “all people” have worked hard to cultivate their respective “Peach Blossoms in Ten Miles”, that is, we have not yet seen “fruit”. Then, is the smart home really like “ambush on all sides”? Can the promotion of emerging technologies such as AI and speech recognition and new business models help them?

The bottleneck of the development "to trace the source"

Smart home has been silently passed through in China for nearly 12 years, but it has not been developed. With the continuous advancement of technologies such as the Internet of Things, big data and wireless communications, the market size of the smart home industry will expand rapidly in the future, and the consumption potential will also usher in a period of rapid growth. According to the research report of Markets and Markets, the global smart home market in 2015 was 46.97 billion U.S. dollars, and it is expected to reach 121.7 billion U.S. dollars by 2022, with a compound annual growth rate of 14% between 2016 and 2022. Among them, China's smart home market in 2020 will exceed 50 billion U.S. dollars, and its growth rate will reach 50%.

Undoubtedly, the prospect of the smart home industry can be expected. The “leaders” in various fields have already entered the game with enthusiasm. However, as of now, there are no real cases in the industry, and various development bottlenecks have become the industry’s rapid progress. "Stumbling Block", "to trace the root cause", is nothing more than the wisdom of the home appliance system devices can not interoperate each other, it can be said that this is the entire smart home equipment market is facing a huge challenge. Although some leading home appliance manufacturers have agreed to open up their cloud interfaces, due to conflicts of interest, they are still cautious about cooperating with competitors, so current home appliances and other end products from different manufacturers/brands are not mutually exclusive. Compatibility makes it difficult to establish a unified smart home automation control network center. Smart users must control different devices through different applications on their smartphones, and the consumer experience is greatly discounted. Therefore, it can be said that the domestic smart home market is still in its infancy, and remote control is still one of the main applications/use cases of most smart connected appliances.

Explore smart home new business model

At present, smart connected home appliances have become strategic products of traditional Chinese home appliance manufacturers. For example, Haier and Midea still strengthen their development strategies in the smart home market by displaying various smart connected home appliances. According to Horse liu, chief analyst of IHS Markit, the continuous improvement of the performance of home appliances and the development of new features are the challenges faced by traditional home appliance companies for decades. At the same time, the rapid development of the Internet has also promoted home appliance companies to explore new business models.

Traditional home appliance companies are trying to connect traditional “non-enabled and connected technology” devices to the Internet to attract young users. For example, some home appliance manufacturers designed a larger 21-inch display platform computer embedded in the refrigerator door for easy operation, but the cost of a 21-inch tablet is about 200 US dollars, which means that the embedded 21-inch tablet The refrigerator is a high-end product with a narrow market. Compared with domestic appliance manufacturers, international brands do not emphasize the connection function. They pay more attention to the performance and efficiency of home appliances. For example, Hitachi has introduced its refrigerator vacuum chamber and ultra-thin insulation system, which has a larger storage capacity than ordinary size insulation materials.

In addition to a single smart-connected home appliance, home appliance manufacturers hope to establish a smart home ecosystem to determine the game rules in the smart connected home appliance market, such as Haier's U-home and Midea's M-Smart. There is no doubt that they are actively playing their own cloud-based platform to obtain more data on consumer habits, and provide more Internet of Things (Internet of Things) services and products to increase consumer loyalty.

However, all participants in the smart home market need to work together more closely to achieve the interoperability of different connected appliances and smart devices in the user's home. They need to explore new business "to build a strategic partnership between traditional home appliance manufacturers and Huawei. According to IHS Markit chief analyst, Huawei smart phones will pre-install their own smart home management system Hi Link, users can run this application, Through a smart home network to connect different home appliance manufacturers' equipment in the home, so far, consumers can use the HiLink app to control about 100 home appliance manufacturers' more than 100 series of smart connection devices. It is reported that Huawei plans to export in the 2017 domestic market. As for the shipment of 90 million smart phones, if this goal is achieved, this will mean that 40 million Huawei smartphones with Hi Link applications will be installed by the end of this year.In addition to smartphones, Huawei plans to ship smart routers 1000 in China's domestic market this year. Million, is committed to making smart routers become smart home control center, and access to the Internet.

AI and voice recognition light up the future

The establishment of a smart home ecosystem is not only to sell merchandise, but also to help users seamlessly connect terminal devices at home, allowing users to easily control home appliances or weather, news and other information at any time. In this link, voice interaction has become the most effective way of communication control. As shown in many science fiction movies, the future voice manipulation and recognition technology is destined to become the dominant factor in the realization of human-computer interaction in smart home products.

With the rapid development of artificial intelligence, voice control and recognition technology has also made great progress. It is reported that in the United States, users who use voice assistance have reached 65% in 2015, and 43% of them are used at home. It is estimated that by 2021, based on Artificial intelligence voice control technology is expected to penetrate 40 million households. Therefore, voice interaction plays an important role in promoting the development of smart home industry.

This year, the Amazon Alexa Voice Assistant made the industry famous, and the positioning of smart speakers is more in line with the family's voice interaction scene, providing ubiquitous voice control access. The Amazon smart speaker Echo can help with daily life functions such as playing music, setting alarms, querying information, taking a taxi, ordering with one click, ordering a pizza, controlling a switch, etc. with the help of its intelligent voice assistant Alexa. David Watkins, director of the Networked Home Appliances at Strategy Analytics, has stated that “Smart speakers such as Amazon Echo and Google Home are stimulating consumer interest. Devices that interact with the Internet using natural language hands-free interactions can be very attractive; Enhancements in speech biometrics and voice certification will help consumers reduce privacy concerns and make the device compatible with multi-user environments."

Therefore, for traditional home appliance manufacturers, they need to incorporate voice control technology into their home appliances. This is part of the smart home and artificial intelligence (AI) function. It also uses the big data and Internet of Things framework to create intelligent intelligence for users. The smart home environment where the home equipment system is seamlessly connected allows users to enjoy smart life that is more relaxed, comfortable and convenient. Of course, this applies not only to the appliance market, but also to a wider range of consumer electronics devices such as smart lighting, security, health and wellness devices, including AR/VR gaming devices, robots and drones. It should be noted that autonomous vehicles are also becoming an extension of home entertainment connected to smart home devices.

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