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Every great technological change will change the world with innovation.
Such as Google, whether artificial intelligence AlphaGo, or make use of WiFi hot-air balloon filled with global Google X, or is battling cancer Calico, are likely to benefit all mankind.
Compared with these "black technologies," it has an innovation that is not so well-known, but it is meaningful.
View-Master, a VR product specially developed for children by Google and Mattel, teaches children content through the virtual world, opens their eyes and stimulates their imagination.
As the world's largest toy industry giant, everyone familiar with Barbie, Thomas and other toy IP, are Mattel's products. The View-Master is also a product of Mattel, which has a long history and excellent reputation.
In addition to Mattel and Google, the prestigious National Geographic, Discovery Channel and other authoritative organizations are also content partners for View-Master.
Now, these giants jointly build View-Master, and will soon enter the Chinese market with the Chinese brand "Dr. V".
1. It actually has a history of 78 years!
The earliest generation of View-Master can be traced back to 1939.
At the time, View-Master was also a product of Sawyer of the United States. It used special lenses to allow children to see static 3D scenes through specially designed "telescopes": from animals to attractions, from the stars to the sea.
Later, Sawyer was acquired by Mattel, but this product brand, which has influenced countless Americans, has always remained. Generation after generation products have helped generations of American children learn and recognize the world.
In 2015, Mattel and Google reached a cooperation to rely on innovative virtual reality technology to launch a new generation of View-Master products.
Once the product was launched, it quickly gained a lot of attention from users, attracted many media reports, and even harvested the CES Innovation Awards and the current KAPi two authoritative industry awards in 2016.
For two years, it has continued to innovate and launch new versions.
In April, View-Master has finally launched the Chinese version of the content package to a new Chinese brand - Dr. Small V, officially landed in China.
2. VR products designed for children
A few days ago, I took my child and tested the experience of Dr. Xiao V. I feel as follows:
(1) bright and cheerful colors:
Unlike the dark-colored VR glasses on the market, Dr. Xiao V, in addition to using the large red tone of View-Master as the main body of the product, has also added a bright yellow tone to the buttons, which is more attractive to children.
Therefore, my niece was first attracted by Dr. Xiao V and felt "it was really good-looking".
(2) simple structure is not simple:
Like most split VRs, Dr. V does not have VR hardware and software.
Need to use a smart phone to download and open the content APP and put it into its cabin to get a virtual reality experience.
There are three obvious advantages to this:
First, it's cheap. Dr. V's suit only requires 299 yuan (VR glasses + 4 content packages), suitable for most entry users.
(Dr. V suits)
Second, durable. Dr. V has a simple structure, does not need to charge, and can withstand children toss.
Third, safety and environmental protection. The material of Dr. Xiao V is an environmentally friendly organic plastic that has undergone safety testing. Do not worry about toxic substances that affect the health of children.
Unlike other split VRs on the market, Dr. V has more designs for children.
First, the operation is simple.
Dr. V can complete all operations with just one button.
As long as the button is pressed, it will drive a piece of flexible plastic inside the glasses through the mechanical structure and click the app content of the screen of the mobile phone like a finger.
The combination of software and hardware makes the experience super simple.
Therefore, as soon as he got his hand, the prostitute and her little friends played without any guidance.
Second, anti-indulgence.
Many parents worry that virtual reality can affect children's vision and neurodevelopment.
However, like computers and mobile phones, it does not allow children to use them, and may leave them behind the changes in the world and lag behind the times.
How to allow children to fully experience virtual reality, but also reasonable control of children's use of time?
The simplest is often the most effective.
Dr. Xiao V is not a head-worn type, the child must hold it with both hands, it is impossible to use for a long time. In order to prevent slipping, it has designed a hole that can be fitted with a wrist strap so that children can hold it in their hands.
3. Content is the core advantage of Dr. Xiao V
Compared with the hardware design, Dr. V is one of the most loved by prostitutes, is its content - which is the core of VR glasses.
Although View Master is very popular in Europe and the United States, the text and voiceovers of the content packs are all in English, which leads to low popularity in China.
Now, it moves from the content and services to the entire product system and carries out a complete migration to the Chinese market.
The first, packaging, descriptions and content packages are fully finished.
Second, the unified sales in the form of a package, the purchase experience is more convenient (in the United States is the hardware and software sold separately).
Third, set up a team in China, responsible for product services
Most of the children's VR on the market, most of which come from various games and cartoons, tend to "play" rather than "learn".
The content of Dr. V, from Discovery Channel, the United States, "National Geographic" and other partners.
These contents transformed through virtual reality scene, sorting and processing, real entertaining, parents worry about children addicted to dispel the concerns of fun.
In Dr. V's suit, there are four sets of Chinese content packages: Wildlife, Spots, Outer Space, and Underwater World.
My niece loved the ocean when she was young, so I couldn’t put my hands on the “underwater world†in the suit. When I watched a 360-degree ocean stereo movie, I was too happy to use it. In her words, she seemed to be a mermaid, reaching out to reach her hand. Different colors and strange fishes are really fun. ""
In the virtual world, children stay at home and go thousands of miles away, to see the richness of the world and the diversity of life.
4. Finally, say a paragraph of digression
Since 1990, it attempts to commercialize VR started, people have been studying how to make this innovative technology is more mature, in a manner more beneficial to society, into our lives.
Although subject to the technical bottlenecks, VR has not entered the market on a large scale, but in various fields, scientists have never stopped exploring it.
With technological breakthroughs, the VR industry has reached the eve of a real outbreak. It has been recognized with big data, Internet of things, artificial intelligence and other technologies as one of the major trends that will soon change human society.
Among them, how to use VR scientifically and effectively to help children open their imagination is a topic that we need to face.
Because the first step to change the world lies in imagination, and the hope of creating the world lies in children.
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