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On January 6th, the Third China CEO Annual Meeting New Year Summit took place at the Beijing Asia Hotel. During the event, Beijing Vision Connect Technology Co., Ltd. was honored with the title of "2017 China's Most Investment-Value Venture Project," recognizing its innovative contributions to the video industry.
Photo: Visual Communication Chief Marketing Officer Ma Chaojie
The competitive landscape of video and internet platforms is increasingly shifting toward refined operations. As customer acquisition costs remain high, it’s no longer feasible to rely on low-cost user growth. Instead, the focus must be on maximizing the value of existing users. By leveraging high-quality video content and optimizing its use, operators can drive continuous revenue and engagement. For many video operators who don’t produce content themselves, the goal is to maximize the value of the content they distribute—going beyond simple transmission or charging models.
In the internet era, traffic remains crucial for operators. While previously growth was driven by acquiring new users through traffic, the rising cost of traffic now demands better monetization strategies. The real challenge is keeping users engaged and making the most of their time on the platform. This is where vertical cooperation between video operators and service providers plays a key role, unlocking new opportunities for growth and innovation.
Beijing Vision Connect Technology Co., Ltd. was named 2017 China's Most Investment Value Venture Project
In 2017, Vision Vision, a video-based service platform developed through independent research and development, helped video operators and platforms explore new value and operational strategies. Through in-depth collaboration with platforms such as Storm Video, CIBN HD Video, and Hua Digital, Vision Vision created scene-based advertising by intelligently identifying key points in video content and inserting relevant ads. This approach not only introduced new ways for platforms to generate revenue from every valuable segment of video content but also offered advertisers more engaging and natural ad formats that integrated seamlessly into the viewing experience.
According to Ma Chaojie, Chief Marketing Officer of Vision Connect, the core of their strategy lies in the entire value chain—from content creation to distribution, user experience, and service delivery. With the growing popularity of IP-driven content, video quality has improved significantly, and user expectations have risen. The challenge now is how to extract maximum value from content and make it more effective. There is still huge potential in this area, which is central to successful video operations.
Photo: Visual Communication Chief Marketing Officer Ma Chaojie
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