LED backlight LCD TV market share increased to 69%, 3D shipments increased by 74%

With the increase in consumer spending power and early purchases of flat-panel TVs by consumers to update old TVs, the share of larger-size TVs continues to grow. The latest forecast report points out that the increase in the share of 50-inch and larger-screen TV shipments is expected to rise from 6.5% in 2011 to 7.7% in 2012 and reach 10% in 2015. The average screen size will reach 35 inches for the first time in 2012, and the average size for sales in North America is expected to exceed 40 inches in 2013.

Estimated shipments of global TV sets by technology, 2007-2016 (unit: million)

The market share of LED-backlit LCD TVs is expected to increase to 69% in 2012, compared with only 45% in 2011. The main reason for the increase is the introduction of low-cost direct-lit backlight modules, which have only a small price difference compared to CCFL backlights. LCD TVs with direct-lit backlights are bulkier than ultra-thin edge-lit models, but their lower cost will help the market abandon the use of CCFL earlier. Governments in some countries (such as China) are adopting incentive policies to encourage consumers to purchase more energy-efficient models.

Although 3D TV shipments have cooled down, the 74% year-on-year growth of the new technology, which has been in the market for only three years, is still impressive, and there is still strong demand in many regions. It is expected that in Western Europe and China, 3D TVs will account for 30% of all TV shipments; in North America, although the initial growth is slow, the price of 3D models has dropped, the number of models and volume has increased, and the prices of accessories such as glasses have fallen rapidly. , Will further drive sales growth.

On the other hand, the growth of 3D TV shipments still depends on high-quality 3D programs. However, when more 3D TVs enter the homes of civilians, this will prompt the production of 3D programs to enter a virtuous circle, which will further improve the quality and quantity of 3D programs.

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