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Apple’s latest earnings report released after the US stock market on Tuesday said that profit for the fourth quarter of fiscal 2015 increased by 31% year-on-year, and sales in the Chinese market increased by 99% year-on-year.
Earlier, according to Thomson Reuters analysts, Apple's fourth quarter earnings per share was 1.88 US dollars, the overall revenue of 51.1 billion US dollars.
As a result, Apple's actual earnings per share and revenue for the quarter were $1.96 and $51.5 billion, both of which exceeded analysts' expectations. Compared with the same period last year, the earnings per share of 1.42 US dollars and 42.12 billion US dollars, respectively, rose by 38% and 22%.
At the same time, Apple said its fourth-quarter net profit reached $11.12 billion, an increase of 31% from the $8.47 billion in the same period last year.
Another key indicator gross margin shows that in the fourth quarter, Apple's gross margin for removing manufacturing costs was 39.9%, which also exceeded analysts' expectations of 38.5% to 39.5%.
Apple's mobile phone sales are flat
The sales of Apple's mobile phones, which are most concerned about in the capital market, are not outstanding. This may also explain that after the earnings report, Apple's stock price once rose slightly by 3%, and then fell back to the market price.
In the fourth quarter, iPhone shipments were 4,805 units, an increase of 22% from 3,927 units in the same period last year, slightly less than analysts' expectations of 4,872 units, and a record difference of 74.46 million units in the first quarter of this year. And language.
Of course, the first quarter of each year is Apple's sales season, because it coincides with Thanksgiving, Christmas, New Year and other holiday seasons, and is the first quarter after Apple's annual new product release, which itself will be more prosperous than the fourth quarter.
Apple's mobile phone is the key to Apple's survival. It accounts for 63% of the company's revenue and major sources of profit. It has always been strong for Apple and Apple.
The market has always been most concerned about whether the iPhone is gradually becoming saturated in the context of the overall slowdown in the global smartphone market. Can Apple continue to grow?
Apple CEO Tim Cook said that Apple's existing users have huge potential for upgrades, and about two-thirds of Apple users have not yet updated to the big-screen phones that were launched last year.
At the same time, Apple also said it is continuing to crush competitors. About 30% of iPhone purchases this quarter were “defective†from Google’s Android system, which Cook said was the highest in Apple’s history.
This year, from October to December, it was the first quarter after Apple introduced the new iPhone6S. Apple expects gross profit in the new quarter to reach 39% to 40%, with revenue expected to be between $75.5 billion and $77.5 billion. Analysts expect a 39.8% gross margin and $77.14 billion in revenue.
The Chinese market is still strong
Although the iPhone sales were flat, at least Cook proved that his Chinese market, which had been explained to investors by investors, did not make him lose face.
Apple's sales in the Chinese market have proven to remain strong. Apple has always believed that as China's middle class grows, consumers will have more and more spare money to buy Apple products.
Apple's expensive price was once considered a disadvantage of competition, but now it seems to help Apple stand out in a bunch of cheap smart phones, always maintaining its high-quality brand image.
Including the Chinese market in the Mainland and Hong Kong and Taiwan regions, sales in the fourth quarter rose 99% to $12.5 billion.
Although the growth rate in the fourth quarter was slightly lower than the 112% in the third quarter, the overall smart phone market in China showed a significant decline in the same period, while Apple still maintained a counter-market growth.
Compared with other overseas markets of Apple, the Chinese market has become a must for Apple.
Although sales in the Chinese market are now second only to the American market, sales of the former have doubled, while sales of the latter have increased by only 10%. The European market currently has an order of magnitude of revenue and the Chinese market, but the growth rate is only 2%.
If we continue this growth, it will not take long for the Chinese market to be Apple's highest global revenue market.
Apple did not publish specific sales data for AppleWatch in this quarterly report. AppleWatch is the only new hardware product released by Apple since 2010. It has been classified as "other categories" with products such as iPod, Apple TV and Beats. This category has also increased revenue by 61% to 30.4. One hundred million U.S. dollars.
As for the iPad's sales, it continues to decline. This is the seventh consecutive quarter of decline in Apple's tablet products. It is reported that Apple will launch iPadPro in the new quarter, hoping that the new generation of iPad can become a productivity tool like Microsoft Surface to restore the trend.
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