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[Text|High-tech LED reporter Luo Shenghua] In the near-floating Chinese lighting market, there are not many low-key lighting companies such as Sanxiong and Aurora: there are no high-value valuations of billions, no financing, and no active listing. . Although General Manager Zhang Yutao and several leaders of the company will occasionally appear in public, it is much more mysterious than the media's long and tiring reports on Wu Changjiang and others.
But this does not affect it as a company full of muscle. In 2014, Sanxiong Aurora established more than 1,000 new outlets and stores, and its overall performance maintained a growth rate of two. Among them, the growth rate of LED products exceeded 200%, accounting for half of the total revenue.
The most surprising thing is that Sanxiong·Aurora maintains a leading position in the price range of basic functional products such as LED downlights, LED ceiling spotlights and LEDT5 brackets. Among them, LED downlights maintain ultra-high sales speed, surpassing Op, Delta, etc. Heavyweight player.
Traditional lighting transformation problems In the brand promotion, Sanxiong·Aurora has no general appeal and geek spirit of NVC lighting; it does not seem to have the richness of listed companies such as Yiguang; let alone the influence of Philips. However, under the “things†of the 2014 lighting environment, Sanxiong Aurora has avoided personnel “big earthquakes†similar to those of NVC Lighting and Everlight LED.
In the current lighting market, what kind of power is supporting Sanxiong·Aurora, which started in Guangzhou, and the established company that has been established for nearly 25 years has grown steadily?
Chen Songhui, deputy general manager of Sanxiong Aurora, answered Chinese humanism: patience. "If you can bury your head, the fruit will come to fruition." Chen Songhui told the "High-tech LED" reporter.
It is true that aggressiveness is worth encouraging. However, in the age of restlessness, the seemingly ordinary words of persistence, pragmatism, and duty are even more precious.
The title of “traditional lighting†is wealth for the brand, but facing a new market environment and consumer environment, sometimes it will become a burden. In this case, the control of corporate decision-making is very critical.
From the introduction of Sanxiong Aurora's various decisions, it is not difficult to find that "change" is not only the key word of the industry, but also the action guide of the enterprise. And this change is crucial for Sanxiong Aurora, who is eager to land in the next competitive market.
As far as industry development is concerned, the lighting industry has a relatively low barrier to entry, and the lighting market is huge, the demand level is large, and the purchase model is complex. Enterprises have the right market opportunities regardless of their size. However, in the basic lighting market, the number of enterprises as a whole will gradually decrease in the next few years. The rapid expansion of a small number of large enterprises, the stronger leading position and greater discourse power are inevitable trends.
"After the competition in the past few years, the trend has gradually become clear. I believe that in the next two years or so, the market structure will be clear." Chen Songhui said.
In order to gain a place in the future competitive market, Sanxiong Aurora has never stopped working hard.
But this does not affect it as a company full of muscle. In 2014, Sanxiong Aurora established more than 1,000 new outlets and stores, and its overall performance maintained a growth rate of two. Among them, the growth rate of LED products exceeded 200%, accounting for half of the total revenue.
The most surprising thing is that Sanxiong·Aurora maintains a leading position in the price range of basic functional products such as LED downlights, LED ceiling spotlights and LEDT5 brackets. Among them, LED downlights maintain ultra-high sales speed, surpassing Op, Delta, etc. Heavyweight player.
Traditional lighting transformation problems In the brand promotion, Sanxiong·Aurora has no general appeal and geek spirit of NVC lighting; it does not seem to have the richness of listed companies such as Yiguang; let alone the influence of Philips. However, under the “things†of the 2014 lighting environment, Sanxiong Aurora has avoided personnel “big earthquakes†similar to those of NVC Lighting and Everlight LED.
In the current lighting market, what kind of power is supporting Sanxiong·Aurora, which started in Guangzhou, and the established company that has been established for nearly 25 years has grown steadily?
Chen Songhui, deputy general manager of Sanxiong Aurora, answered Chinese humanism: patience. "If you can bury your head, the fruit will come to fruition." Chen Songhui told the "High-tech LED" reporter.
It is true that aggressiveness is worth encouraging. However, in the age of restlessness, the seemingly ordinary words of persistence, pragmatism, and duty are even more precious.
The title of “traditional lighting†is wealth for the brand, but facing a new market environment and consumer environment, sometimes it will become a burden. In this case, the control of corporate decision-making is very critical.
From the introduction of Sanxiong Aurora's various decisions, it is not difficult to find that "change" is not only the key word of the industry, but also the action guide of the enterprise. And this change is crucial for Sanxiong Aurora, who is eager to land in the next competitive market.
As far as industry development is concerned, the lighting industry has a relatively low barrier to entry, and the lighting market is huge, the demand level is large, and the purchase model is complex. Enterprises have the right market opportunities regardless of their size. However, in the basic lighting market, the number of enterprises as a whole will gradually decrease in the next few years. The rapid expansion of a small number of large enterprises, the stronger leading position and greater discourse power are inevitable trends.
"After the competition in the past few years, the trend has gradually become clear. I believe that in the next two years or so, the market structure will be clear." Chen Songhui said.
In order to gain a place in the future competitive market, Sanxiong Aurora has never stopped working hard.
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