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Analysis <br> <br> market position in recent years, the United States market demand for LED lighting products continued to show rapid growth. According to GLII statistics, the US export market for LED lighting in the first quarter of November 2014 increased by 68% year-on-year; the size of the US export market accounted for 17.68% of the total scale of China's LED lighting exports, which was higher than the market share in 2013. , still firmly occupy the position of China's largest market for LED lighting exports.
The demand for LED lighting in the US market continues to grow at a high speed. On the one hand, the consumption level in the US market is high, and the price sensitivity of LED lighting products is low. On the other hand, in recent years, the cost performance of LED lighting products has continued to increase, and its energy-saving economic benefits have become more and more obvious, and market acceptance has increased rapidly. In addition, policy support, in 2007 the US government formulated a policy stipulating the ban on the use of 100W incandescent lamps by 2012; in 2014, the US government's comprehensive ban on the production and import of incandescent lamps was officially in force.
Benefiting from this, GLII believes that the US market demand will continue to grow rapidly in the next 2-3 years and will continue to occupy the largest market for LED lighting exports in China.
Market competition analysis <br> <br> Engineering LED Industry Institute (GLII) statistics show, 2014 - November over 2500 exports to the US market, the number of LED lighting products of Chinese enterprises in 2013 compared to only 1700 about. Among them, the top ten companies in China's LED lighting industry ranked the top 10 companies in terms of export volume, accounting for 36.2%, down 3 percentage points year-on-year, and the market share is still high.
Specifically, the top ten exporters in January-November 2014 were Qiang Ling Electronics, Hailai Lighting, Shenghui Lighting, Hengdian Debang, Yuanhui Optoelectronics and other enterprises. Compared with 2013, the ranking has changed a lot, which also reflects the market pattern to a certain extent, and there are still opportunities for each company.
GLII believes that market concentration will continue to decline in the next 2-3 years, and the top ten rankings and corporate market share will still undergo major changes.
Product mix analysis <br> <br> product structure, 2014 1--11 months, bulb, lamp, three spotlights lighting products occupy a major share of the market, reached 14.4%, 9.0% and 8.8%, relative Compared with 2013, the market share of bulbs and lamps has increased significantly, and the market share of spotlights has declined.
It is worth noting that the market share of the two major lamps, including downlights, floodlights and panel lights, has rapidly increased, and has become one of the top ten products in the US, reaching 2.3%, 1.6% and 1.2% respectively.
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